WHAT IS FIREBASE?
PART IV: ENGAGE
Our Firebase deep dive continues this month with our last instalment: Firebase Engage products. If you missed the first few articles in the series, check out the ‘What is Firebase?’ overview article and our deep dive into Firebase ‘Build’ products, and Firebase ‘Release & Monitor’ — all on the official Flamelink Blog on @medium.
Here’s a quick recap before we dive into the next suite of Firebase products: ‘Engage’
Firebase is an app development platform that provides the necessary tools to help you build and run successful Mobile or Web Apps. It’s owned and backed by Google and is already in use by millions of businesses and their engineering & development teams around the world — from startups to global enterprises.
As you would’ve seen in our previous blog articles, Firebase is a powerful product and it’s why we built the leading Firebase CMS, Flamelink, specifically for Firebase. Sign-up today and get a free 2-week trial, on us.
Let’s get into the Firebase ‘Engage’ products.
ENGAGE:
Optimize your app experience and keep users happy with Firebase’s ‘Engage’ products.
The ‘Engage’ suite of products is used to boost user engagement with rich analytics, AB testing, and messaging campaigns that help you understand your users to better support and retain them. Test new ideas and gather new insights to customize your app for different user segments.
Here are the Firebase ‘Engage’ products:
- Remote Config
- Google Analytics
- AB Testing
- Authentication
- Cloud Messaging
- Crashlytics
- Dynamic Links
- In-App Messaging
Remote Config
Remote Config offers developers the high-visibility and fine-grained control needed to monitor their app’s behavior and appearance so they can make tweaks and adjustments to the configuration directly in the Firebase console.
This lets you turn features on and off dynamically, personalize by audience segments, and run experiments — all without the hassle of setting up complex infrastructure or releasing a new version.
For more information check out the Remote Config Explainer
Or check out the official Remote Config documentation.
Google Analytics
Google Analytics for Firebase provides developers with key insights on a range of in-app events like how the app is used, how users are engaging with the app, in-app purchases that take place, and much much more.
These valuable insights are designed to help businesses understand their customers’ & users’ behavior (and in turn identify their needs) to help make informed decisions about their apps.
Check out the Google Analytics for Firebase Explainer
Or check out the official Google Analytics documentation.
AB Testing
Firebase A/B Testing is great for developers who want to test different options of their app on real users. A/B Testing lets developers test different versions of their app’s User Interface, product features, and app content to see which option resonates best with their audience or end users.
The data gathered from these tests help product teams evaluate and optimize their app performance and overall user experience.
Firebase A/B Testing can also provide detailed analytics and data on the results of the tests, making it super beneficial to business owners to make data-driven decisions about the app’s future development, enhancements, and roadmap.
Check out the AB Testing Explainer
Or check out the official AB Testing documentation.
Authentication
Firebase Authentication is a powerful tool that helps developers and engineering teams easily add user authentication to their apps. You can effortlessly implement login and registration features using email and password, as well as popular social media platforms like Google, Facebook, and Twitter.
Firebase Auth also provides advanced security features like multi-factor authentication and passwordless login.
Firebase Auth is a very valuable addition to any app development project because it lets dev and engineer teams manage and secure user data with ease.
Check out the Firebase Authentication Explainer
Or check out the official Firebase Authentication Documentation.
Cloud Messaging
Firebase Cloud Messaging (FCM) is a powerful messaging solution that lets businesses send iOS, Android, and web push notifications to their customers and users.
FCM is built on Google Cloud Messaging and is a reliable and efficient way to keep engaging with your users and customers by sending targeted messages to specific user segments.
Check out the Firebase Cloud Messaging (FCM) Explainer
Or check out the official Firebase Cloud Messaging (FCM) documentation.
Crashlytics
Firebase Crashlytics is a crash reporting tool that equips developers and engineering teams with important information to help track the most important crashes (like the ones that affect the most users).
The detailed information provided by Crashlytics about crashes helps improve the stability and quality of your app over time.
You can also set up notifications to let your team know when a new crash occurs, and monitor how long it took your team to fix it.
Check out the Crashlytics Explainer video.
Crashlytics also easily integrates into your Android, iOS, macOS, tvOS, and watchOS apps — check out the official Crashlytics documentation to learn more.
Dynamic Links
Firebase Dynamic Links are links that redirect users to specific content within an app or website.
These links make it really easy to run marketing campaigns, user referrals, and more from within your app. These customizable links can include referral codes, targeted content, and expiration dates.
You can even automatically redirect your users to the app if it is installed, or to the app store or website if it is not.
Check out the Dynamic Links Explainer
Or check out the official Dynamic Links documentation.
In-App Messaging
Firebase In-App Messaging allows developers to send targeted, personalized messages to users within their app.
This can include promotional offers, new features, and important updates.
Firebase in-app messaging also allows developers to track the performance of their messages, making it easy to see which messages are resonating with users and which are not, and is a great way for developers to improve user engagement and drive conversions.
Check out the In-App Messaging Explainer
Or check out the official In-App Messaging documentation.
GET STARTED WITH FIREBASE AND FLAMELINK CMS:
Why don’t you take Firebase for a spin? See how effortlessly you can take your next Dev project to market with Firebase’s powerful suite of Products and Extensions.
While you’re at it, add Flamelink to your Firebase project to see how easily we make content management in Firebase for you and your team.
Head to the Flamelink Dashboard to Sign-up.
