Flattrable charities: WWF

As part of the flattrable charities series today we’re gonna have a closer look at the World Wildlife Fund.

What they do

“We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to practice conservation that is humane in the broadest sense.”

The fund operates from 1961 with the aim to protect the future of nature. WWF is the world’s biggest conservation organisation working in 100 countries, with more than six million members around the globe. They are

• protecting natural areas and wild populations of plants and animals, including endangered species;
• promoting sustainable approaches to the use of renewable natural resources;
• promoting more efficient use of resources and energy and the maximum reduction of pollution

What they achieved

They feature a long list on their website with their history and achievements year by year. I’ll just pick a few of these to show you how they’ve helped in different areas of the world.

• The debt-for-nature concept was announced in 1984, and it aimed using Third World debt reduction to protect the global environment. It was successfully arranged in places like Costa Rica, Philippines, Ecuador, Madagascar and Columbia.
• Their campaign to save African elephants had an important role on banning the ivory trade.
• Establishing and increasing conversation areas around the globe.
• The Living Planet Campaign with lots of extraordinary conversation actions, including the conversation framework of the world’s 200 most biologically distinct areas.
• The development of guidelines to be used by the American Red Cross during the reconstruction efforts after the Indian Ocean tsunami in 2004.
• Engagement with Wal-Mart in numerous sustainability efforts.
• $20 million partnership with Coca-Cola in Beijing.
• Forming the Climate Savers Computing Initiative with Google, IBM, Dell, Intel and others to establish new efficiency standards for computers that will reduce greenhouse gas emission by 54 million tons per year.

This is just a little snipet from their impressive list of achievements, and you can read the full story from the very beginning until 2009 here.

What you can do

You can take action by joining the Conservation Action Network where you’ll get email alerts about breaking issues to take part in. You can become a member and donate to WWF, but you can also offer gifts other than cash. You can even adopt a species or shop to help WWF. If you like travelling, consider going with WWF Travel.

And after all, you could just simply click their Flattr button and follow them on different social media platforms.

What other charities would you like to see on Flattr?

Images from Flickr by point2click