13 things I learnt from Jab Jab Right Hook (How to tell your story in a noisy social world) by Gary Vaynerchuk
So for the past couple of weeks I’ve been reading a book called Jab Jab Right Hook by Gary Vaynerchuk and thought to share the lessons I learnt.
1. Social media is very important to a whole lot of people and as such brands, services and businesses need to learn how to interact with it because it’s a fast-growing marketing sector.
2. Having a presence on social media and being visible is critical for most brands
3. Storytelling is like boxing hence the name “Jab Jab right hook” and in storytelling you need to first provide content that benefits the consumer in some way before asking them to do something for you.
4. Every content has to be native: there’s the right form of content for each platform so your posts should not follow a “one fits all” approach.
5. You must create different posts that suit each platform and play to their different strengths. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.
6. Don’t make demands too often, first, give your consumers simple, memorable, fun content that appeals to them and do that a lot of times before making demands so in other words give, give, give, give and then ask.
7. Any content created should be generous, informative, funny, or inspiring.
8. Leverage pop culture: Talk about what your target market is talking about because that’s what they’ll want to engage with.
9. When creating content, make sure to have it at the back of your mind, the target audience you’re creating content for, and what they like.
10. Create micro-content, as much as possible make your content short and easy to read because people don’t have the attention, time, or willingness to read anything that goes on for too long.
11. Be consistent and self-aware: ensure that every post you put out confirms and re-affirms what your business is doing and what it stands for.
12. The trick to winning on Facebook, Twitter, and any other platform is content, context, and effort hence the phrase “Content is king, Context is god, and then there’s effort”
13. Keep up with the changes made on each of the platforms’ algorithms and key into it.
The book also provides guidelines for what kind of content should be created on each platform and these three stood out for me.
Facebook:
1. Don’t make the text too long but ensure it’s provocative and entertaining
2. Upload striking and high-quality photos
Instagram:
1. Ensure it appeals to the younger generation
2. Include descriptive hashtags
3. Make sure your pictures look artsy
Twitter:
1. Make sure it’s straight to the point
2. Use unique hashtags
3. Use high-quality Images
4. Have an authentic voice
Conclusion:
All in all, it was a great book with great examples and quotes.
My personal favorite is “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”
This quote emphasizes what the book is all about and why it’s important for brands to use social media properly and I would highly recommend it to people trying to master social media and its intricacies.
