The concept of IEO was first started by popular crypto exchange Binance. In January 2019, Binance announced its “Launchpad” fundraising platform allowing crypto exchanges to conduct a token sale. BitTorrent (bought by TRON) initiated a token sale on Binance Launchpad and raised $7.2 million in less than 15 minutes. Since then almost all major exchanges initiated their IEO platforms as well
🔸 What is IEO?
So what exactly is an IEO? IEO is the process for companies to list their tokens on an exchange which then sell the tokens to individual contributors. From the perspective of a contributor, the exchange acts as a guarantor and conducts a project due-diligence check on the project team. The exchange also performs the KYC (Know Your Customer), and AML (Anti Money Laundering) verification for each contributor.
IEO participants do not send contributions to a smart contract, such as governs an ICO. Instead, they have to create an account on the exchange’s platform where the IEO is conducted. The contributors then fund their exchange wallets with coins and use those funds to buy the fundraising company’s tokens.
An exchange benefits by collecting hefty listing fees, getting an influx of new users that may eventually become loyal, and engaging in joint marketing with the IEO teams.
🔸 IEO as a successor to delusional STOs
Since 2017, the primary medium of fundraising for blockchain projects has been the ICO. After, ICOs have raised over $20 billion and due to the rumbling of the regulatory crackdown from major jurisdictions they slowly, but definitely died out.
Many well-funded proponents of the security tokens proclaimed security token offering (STOs) would be the next wave of tsunami for cryptos. However, after year and a half of wishful thinking, it’s fair to say that the STO market has failed creating more security token platforms than the actual security tokens. I addressed this topic in my article last year, and I voiced at many events that there had been little innovation with STOs.
💭 STOs are merely reestablishing trust in regulators and centralized intermediaries and they are more or less an IPO regulations framework ‘disguised’ as a ‘cryptocurrency investment.’ And that’s just not appropriate for blockchain.
👓 Please, read the full article here
ICO/STO/IEO marketing services here: