Designing the New Flipboard

What’s your passion?

Flipboard Design
Feb 8, 2017 · 5 min read
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How & Why

Designer Frank Chimero, in his book, The Shape of Design, writes about the distinction between “How” and “Why” when designing. As Chimero says, it’s one thing to ask yourself “How” you might design something — the colors and type, the interaction model, the copy and messaging. It’s a different question to ask, “Why?”. Before thinking about how a new passion-focused Flipboard might look and feel, we first needed to establish a set of guiding principles that would inform our work.

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A slice of the Flipboard interest graph

Personalizing Passions

Constructing a hierarchy of interest sounds like a lot of work. We wanted people to be able to create personalized reading spaces quickly and easily. Flipboard should do the heavy lifting, bringing the best stories directly to you.

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Various iterations for making a smart magazine

A New Home

Knowing how people would create and edit their smart magazines, we needed to design a way for people to navigate between them. Our research showed that people have different reading modes (catching up on the news in the morning; leaning back to read about travel in the evening). We wanted to respect these reading modes and give people a way to quickly switch between their passions.

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Exploring various navigation models
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The new Flipboard home
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A selection from the Flipboard standards guide

Looking Forward

This new Flipboard is just the beginning. We now have a new baseline to play with and build upon — a product that empowers people to engage with their passions and to discover stories that move the world forward.

Flipboard Design

Thoughts from the Flipboard Design Team

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