A Travel Publisher’s Guide to Flipboard
Are you new to Flipboard?
Are you looking to find ways to drive traffic?
Have you tried Flipboard?
Flipboard is a content discovery platform that allows users to collect articles, videos, and other media into visually appealing magazines. Users can follow niche topics, share content, and engage with a community of readers and creators.
1. Why a Travel Publisher Should Use Flipboard:
- Travel publishers can showcase their expertise and attract a targeted audience. By curating magazines featuring travel tips, destination guides, and inspiring travel stories.
- Flipboard magazines allow us to reach a wider audience and increase visibility. Users discover new content based on their interests, which may drive traffic back to your website.
- Community interaction is encouraged on Flipboard. Engage with readers through comments and shares, building a loyal following. Build your readership by finding like-minded curators and writers.
- The platform is user-friendly, making it simple to set up and start sharing content. There is no steep learning curve.
- Travel bloggers can connect with creators and influencers in the travel niche, leading to collaborations and partnerships.
Here’s a quick tutorial on how to get started:
2. Download Flipboard and Create a Profile
Let’s start by creating a good profile. Make it easy to get to know you to help people decide whether to follow you or your magazines. Follow these three steps to make your presence on Flipboard as inviting as possible.
Do the following:
1. Add a personal picture or your publication logo. Having an image in your profile helps build credibility and trust. Add an image or a company logo so people can relate to you and your content.
2. Your publication name or your name. As a travel company, make sure your Flipboard account has a name relating to the travel topic you blog about. Keep your branding consistent so that you are searchable and recognizable.
Pro Tip: Many travel publishers choose to have a Flipboard profile for each of their writers or employees. This is a great way to feature your contributors.
3. Populate your bio. Add a short description with keywords relating to your publication so you can be found.
Sample of a complete Flipboard profile:
3. Build your first Flipboard magazine
When I talk to a group of publishers about Flipboard, my first recommendation is to have a strategy. What do you want to achieve? What is your vision?
There are many ways to position your Flipboard magazines for traffic. Start by taking a hard look at your publication(s). What are you offering? You might have a lot of content on Asia travel. You have covered a vast region that includes not only countries but also culture, food, transport, and more. Turn these categories into a collection of elegant, sharable Flipboard magazines. Your travel audience will love the usefulness of these issues.
This is only the beginning, your curation does not stop here, you can take it so much further. But let’s start from the beginning. Here’s how to start your first magazine.
You are now ready to add your content of choice. You must download the Flipboard tools to help you share your publication articles in a magazine.
Share on Mobile:
- Open the Flipboard app and navigate to the article you want to share.
- Tap the share icon (usually an arrow or three dots, depending on your device) at the top or bottom of the screen.
- Choose how you’d like to share the article:
- Decentralized Web (Mastodon, Threads, Bluesky, etc.)
- Messaging apps (WhatsApp, Messenger, etc.)
- Copy the link to share it manually.
On Desktop:
- Open the Flipboard website and find the article you want to share.
- Click the share button (usually at the top right of the article).
- Select your preferred method to share:
- Decentralized Web
- Copy the link for manual sharing.
Congratulations! You are now on your way to enjoying a fabulous adventure.
4. How do you achieve Flipboard success?
Flipboard is a great place for travelers like me. I travel several times a year and I use Flipboard magazines to plan my trips. I’ve asked four travel publishers to share their Flipboard strategies for Success. Some have been using the platform for many years and others have just started.
Meet Daryl and Mindi Hirsch
Can you give us a quick summary of your travel blog?
Daryl and Mindi Hirsch co-publish the award-winning 2foodtrippers site. Based in Lisbon, the American duo travels the world in search of their next great meal. They then create popular food guides, videos, and articles for their site as well as for social media. Past accolades include Saveur Magazine’s Editor’s Award for ‘Best Travel Blog’ and TBC’s Gold Prize for ‘Best Food Blog’. In 2020, EatingWell dubbed Daryl and Mindi ‘Good-Life Gurus’ to follow on Instagram. They’ve appeared in a range of media outlets including The Guardian, Newsweek, and USA Today.
What advice would you give to other publishers considering using Flipboard?
Although we joined Flipboard in 2016, we didn’t get much benefit until 2020. That’s the year that we started using the platform daily — both to read articles posted by a variety of publishers and also to flip our content. Once we became consistent and showed a commitment to Flipboard, we were rewarded in a few different ways. First, we got access to storyboards. Next, we became publishers and were admitted to the creator program. We even served as Flipboard’s Traveler in Residence in 2023 which was a great experience.
Fast forward to the present and posting content to Flipboard is still a part of our daily routine. After all this time, we’ve learned that it’s key to be consistent as both users and publishers. In other words, being engaged and posting regularly are musts.
2 Food Tripper’s Pro Tip: based on our personal experience, our pro tip is to consistently post quality content that people want to read.
Meet Georgia (Jo) Konidari
Can you give us a quick summary of your travel blog?
World Wild Schooling is a go-to resource for travelers seeking inspiration, practical advice, and the latest travel news.
How long have you been using Flipboard?
I started using Flipboard heavily in October 2023.
How do you leverage the Flipboard community for website traffic?
To leverage the Flipboard community for website traffic, start by setting up a complete profile with a bio and clear profile picture.
Then, create magazines that align with your blog’s topics, such as travel tips or food guides. Use catchy titles and high-quality images to attract readers — this is key for engaging users on Flipboard.
As you build your profile, join group magazines within your niche. These collaborative magazines allow you to reach a broader audience beyond your followers.
Consistently flipping quality content is key to keeping your magazines active and growing. Flipboard rewards engagement, so the more you interact, the better your chances of gaining visibility.
Flip both your posts and content from others. This builds trust and attracts followers interested in the type of content you provide.
Another key strategy is to apply for creator status on Flipboard. Being a creator grants you access to official magazines and storyboards.
Jo’s Pro Tip: Flip your content into different magazines to increase its exposure. This technique helps your content reach new readers across various categories.
Meet: Sandra Mayernik
Can you give us a quick summary of your travel blog?
We are full-time travelers. Last year we “Marie Kondo” our life, sold nearly all of our possessions, and committed to fulltime international travel on a modest budget, embracing the world with only what we can carry. Our goal is to inspire others to travel more.
How long have I been using Flipboard?
Just a few months
What prompted you to start using Flipboard?
When I first discovered Flipboard, I was drawn to its simplicity and ability to curate and share content from all over the web. As a full-time traveler, content creator, and blogger at TheMobileRetiree.com, I needed a platform to engage a broader audience and drive traffic to my website. Flipboard provided the perfect solution by allowing me to share our journey to becoming full-time budget-conscious travelers while also sharing valuable insights from other creators.
What truly sets Flipboard apart for me is its collaborative nature. I love that it’s not just about curating my content, but also about connecting with fellow bloggers and content creators. I enjoy flipping articles from others into my magazines and building a supportive network where we can promote each other’s work.
Plus, I appreciate how seamless the experience is for readers. When they click on a story they’re interested in, they’re immediately taken to the website hosting the content. This direct traffic has been invaluable in increasing the visibility of my blog.
Sandra’s Pro Tip: Create niche-specific magazines to attract targeted readers and always include eye-catching visuals to increase engagement.
Meet ThemeParkHipster
Can You give us a quick summary of your travel blog?
I teach people how to courageously go to theme parks alone with my tips, travel guides, and strategies to help them save time and money and leave their trips feeling happy and confident.
How long have you been using Flipboard?
Since April 2024
How has Flipboard helped your niche travel business?
Flipboard has helped my travel business by exposing me to another audience that I didn’t even know existed online. The readers on Flipboard love fresh content that’s exciting, helpful, and at times polarizing.
Over the past 12 years in my business, I wrote in a “safe” manner; however, since I’ve been on Flipboard I’ve learned how to spruce up my writing to make content that’s both engaging to the reader and content that keeps them wanting to read more from me. Something I didn’t quite master when I focused on getting readers from Search Engines.
My website traffic is slowly growing with Flipboard and I hope that I can continue to create outstanding theme park travel guides and books for adults and solo travelers seeking that type of media on the platform.
I also love how Flipboard doesn’t put you in a box as you can share many things outside of your niche which is great for someone like me who may be trying to plan the next vacation while also looking for the best chocolate cake recipe.
Theme Park Hipster’s Pro Tip: Join an online community to meet other incredible creators on Flipboard. You’ll learn so much about the platform and you’ll find awesome articles to flip on your Flipboard account.
Final Words
Flipboard is an easy way for publishers to connect with travel lovers everywhere. Share amazing content, and reach more readers. If you’re looking to boost traffic, build a following, or collaborate with creators, Flipboard has you covered. Start making your travel magazines today. Inspire travelers around the globe and watch your audience grow.
Happy Flipping!
