Leveraging content outreach with Flock

If content is King, outreach is Queen.

Shitij Chadha
Flock Blog
2 min readAug 4, 2016

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Imagine the life of a creative writer. Sipping coffee in a quiet corner of his favorite cafe, he waits for the right moment of serendipitous insight to strike him, for an article to be written.

And more so, if you’ve lived that life, blogging or writing, your worry isn’t only to ensure that the content is right. There is also the need to make sure you have the right outreach.

Do the readers find value in your writing? Are you reaching out to the right audience?

Well, this post isn’t a ‘how-to’ on creative writing or capturing your audience. It’s an insight on how a simple tool like Flock can help you get your work out there, receive feedback from teammates and at the same time find inspiration from articles and stories shared by your co-workers.

An integration with your favorite blogging channel, built right into your workplace messaging tool, is all you need. The Flock — IFTTT integration is the perfect guide for the writer in you. For the uninitiated, here’s all you need to know about the integration.

A glimpse at the possibilities…

  • A team member recommended a great article on Medium? Now, get it right into your Flock group to begin an impromptu discussion with the Flock-Medium Integration.
  • Tumblr is a great place for posting blogs and Flock lets you share it with your teammates for instant feedback.
  • Not everybody has time for long posts. A lot can be said within 140 characters. Make sure your social media game is on point, and you get reviews for your work when you start trending.

And that’s not all! The Flock channel on IFTTT is open for unlimited exploration. Writer or not, we’re sure you’ll find the right content delivered within your Flock group.

-Authored by Shitij Chadha, Software Engineer at Flock

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