“Fame is often called a deal with the devil. Reality show fame is a really bad deal with the devil.” Jane Velez-Mitchell.
Instagram has become king of social media.
More and more people want to use Instagram to make money, get famous, become an influencer, or just share their content with a huge audience.
That’s all well and good, however, before being able to make a quick buck from flaunting Insta pics, you must get your account “Explore page ready”. That means having a profile that’s actually going to pop up in searches and that people are going to want to check out and engage with.
So, how can we really appear in more search results on the Explore page? Well, this leads us to this hack.
How to become a daily resident of IG’s Explore page.
Back in the day, Instagram had the “Popular” page which showed you the most-liked content on Instagram, which - if it was present on today’s IG, would probably feature photos of Kylie Jenner’s baby Stormi and a very smug Egg. Today, Instagram has replaced the Popular page with Explore, which provides an even platform for both celebrities and every-day users.
While the Popular page just showed you what was trending on Instagram, it didn’t do much for individual users and their preferences.
The Explore page looks at posts you’ve liked, users you engage with and profiles similar to those you already follow to build a custom feed just for you. Here’s what that means for anyone marketing their brand on Instagram: this could be the most powerful organic newsfeed on any social media platform!
This also means that your business is always one great post away from going viral. And because the algorithm is based on individual interests, you'll be exposed to a targeted audience instead of a random one, getting you clicks from genuinely interested groups of people. And the best part? It’s completely free.
Think of the Instagram explore page like a free shout out: A nice pic here, a good caption there, and bam, you’ve potentially grabbed the attention of a future customer. But what about content creation? Also known as creeping your customers on Instagram, Social Listing is your absolute go-to. Even though it’s a little ‘invasion of privacy’, if you will, it’s an invaluable tool that lets you have the insiders look into what your customers really want to see!
Always stay vigilant, monitor your Instagram Insights, and really try to connect with your audience. Post when they’re active, and create content that they want to engage with.
Another way of getting to the Explore page is with captions, captions, captions! There is no better way to engage with your IG folks then through good captions. From a funny comment to a mini blog post, your captions are what gives weight and context to your posts. They let you rally your audience, tell them more about yourself, or just bring you closer together. This call-to-action is important because it helps you get more comments, shares and other types of engagement, which also leads you to the Explore page.
And last but not least, don’t be afraid to tag bigger accounts on your posts.
Now, we’re not exactly talking Ariana Grande or Kim K. But, you should locate a few bigger accounts that have a similar aesthetic to yours and well, politely
introduce yourself to their audiences by tagging them on your posts!
In conclusion, great content will always come first, however, you must never be afraid to put yourself out there! One of the most important steps to building any successful brand is confidence. Take the time to like or comment on other peoples posts to build an authentic community on Instagram, and you'll be rewarded with more than just likes.