Meet Our Founders, Pedro & Jessica

Why they embarked on the journey to encourage individuals to establish and practice good financial habits

Flourish Savings
Dec 1, 2018 · 4 min read
Pedro (left) Jessica (right) at UC Berkeley, Haas School of Business, where they met as classmates

Pedro:

I learned early on to be resilient and manage my hard earned money. As a first generation financial citizen, it was tough navigating the system without much guidance. This often felt like a tall barrier to climb in other to achieve a better future.

Jessica:

When I went off to college, all I really knew was that I needed to get a degree so I could get a good paying job. Eventually I found real passion through my second major in Ethnic Studies, learning about my own experiences and those of my communities, including the structures that exist that create barriers to reaching the “American Dream.” This helped me uncover a personal drive to create systems that empower individuals in pursuit of improving their lives, especially for those facing the same struggles that my family and my community have faced.

From classmates with a shared mission to Flourish co-founders

Flourish exists to help people achieve their goals and dreams, without personal finance being a barrier. We are starting by making short-term savings attainable and fun for first generation financial citizens in the United States, and we believe that we will shape the way people interact with their finances around the world.

Flourish Savings

Making savings feel like play.

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