One of the nice things about doing direct sales is the average sale-closing rate. According to an article in Inc.com the average closing rate of a product located inside a retail establishment is about 2%. For direct sale it’s close to 100%! The reason for this is the unique home party approach of the direct sales model.
Home parties bring great success for a couple of reasons. First, once someone decides to attend a party, they’ve committed to make a purchase. Second, parties allow for you, the consultant, to eliminate a high pressure sales situation and allows the party goers to personally experience your product so they know exactly what they’re getting when they leave your party.
Now in order to keep this positive experience going for your customers, combine throwing awesome home parties with an organizational Customer Relationship Management (CRM) tool like Flourish. This will keep your customers organized, enable you to create invoices in a timely manner and show your customer that you care about your relationship with them.
Now if you’re already a customer with Flourish, spread the word to your fellow consultants, helping them boost their business and potentially yours as well. Here’s to a great springtime selling season. Cheers!
