Case study: User flow uncovering—Pitch
No time to explain. In this series of articles, I do a quick review of websites where we’ll discuss three flowchart aspects such as onboarding, killer features and dark patterns. Today we are going to focus on Pitch. Giddy up!
#1 — Onboarding
What’s good?
Signing up for a new account on Pitch is a simple, smooth and reasonable process. I’d like to mention a humble and clear microcopy without cliche and clerical routine. And thumbs up for the skip-it-when-possible approach.
What I’ve learned?
- Skip it When it Possible
- Tobias van Schneider is everywhere
User flow
#2 — Create presentation
What’s good?
It can be easily used by a newbie as well as by a hardcore user. If you’re ready to learn interfaces quickly — just use the shortcuts, in case you need some time to stick around — you have there some educational decks that walk users through different features.
What I’ve learned?
- You can combine both system and custom shortcuts to help advanced users save time
- Labels for commands should be brief, informative, rely on verbs and adjectives, and avoid branded terms
User flow
#3 — Creating a workspace
What’s good?
Separating your personal decks from team accounts is a must-have for collaborative apps. Simply, you can start sketching within your private area and then move the boundaries. There is also an option to update your settings making your workspace a little more inviting, like enabling anyone from your domain to discover and join your workspace.
What I’ve learned?
- Balancing between radical simplicity and user needs
- If templates are powerful for you and your team, why can’t they fit your users?
User flow
Outro
Pitch is a wonderful, transparent and progressive software that teaches me a lot. It “pitches” the product during the onboarding, simplifying in a diverse spectrum of user needs and designing for tomorrow. Applause.
