How Facebook Bots are Helping Companies Harness the Power of AI and Business Intelligence

No matter what kind of business you own or what kinds of customers you serve, taking advantage of automation and emerging technology is one of the best ways to boost your profits and build your brand. Automation and technology have changed virtually every industry, allowing business owners to do more with less, lowering labor costs and augmenting the talents and abilities of the entire staff.

Many companies are already taking advantage of this emerging technology, but others have not yet realized just how far things have advanced. The world of artificial intelligence is a case in point, and many business owners have not yet grasped just how useful AI technology can be, and how many different forms machine learning can take.

There has been a quiet revolution in the world of artificial intelligence, and AI has moved beyond the lab, and beyond the world of science fiction, to make a real difference in the business world. If your company is not yet using artificial intelligence concepts, now is the time to learn more.

How is AI Changing the World of Business?

Artificial intelligence is changing the business world in countless ways, some obvious and others less so. When you call a toll-free customer service number and use a voice recognition system, you are using AI. When you use a chat bot to book a flight or check ticket availability for a play, you are interacting with AI. When you make dinner reservations online, you are probably interacting with a sophisticated AI program that can check availability, determine your location and even show you the daily specials.

The sophistication and usefulness of these AI programs has come a long way in recent years. If you are old enough to remember the first generation of voice recognition and response systems, you can appreciate the sophistication of modern phone technology and the huge improvements in customer service they have made possible. If you remember chatting with primitive robot helpers, you can appreciate the huge improvements to the underlying technology.

How Your Firm Can Benefit from Facebook Bots

Now that you know how far artificial intelligence has come, it is time to look at how AI can benefit your company and augment your customer service and marketing efforts. The sophistication of modern chat bots, including Facebook bots, makes them virtually indistinguishable from human operators. That in turn can stretch your existing marketing and customer service team members, freeing them to perform more complicated tasks while the bot takes care of more basic inquiries.

Think about how much more efficient your back-office operations would be if your front-line customer service personnel did not have to answer the same set of questions dozens of times a day.

From the prices of your hottest selling products to the details of your guarantee, these questions are important, but also very time consuming. Passing those simple inquiries off to a custom-built Facebook bot allows your human operators to answer more complicated questions, improving your customer service while lowering the cost of doing business.

No matter what their design or purpose, Facebook bots are able to integrate seamlessly with Facebook Messenger, giving your customers one more way to interact and improving your customer service operations in the process. Incorporating this sophisticated technology into your day-to-day operations can boost your profits almost overnight, and over time, these Facebook bots can pay for themselves over and over.

No Need to Go it Alone

If you think your company could benefit from a Facebook bot, you do not have to go it alone or hire an expensive team of programmers to get it done. Third-party bot platforms like Flow XO can help you design custom Facebook bots for your business, freeing you from the drudgery of coding and providing a more cost-efficient solution to your marketing and customer service needs.

Chances are your business is already taking advantage of the power of social media. You no doubt have a dedicated Facebook page, and perhaps an active Twitter feed and Instagram profile as well. Now is the time to take your social media outreach efforts to the next level, and adding a Facebook bot can help you do just that. From enhancing your customer service operations to improving your marketing efforts, Facebook bots can play many valuable roles in the operation of your business.

Make It Happen

Get yourself a free Flow XO account today and start building. You only have to build a bot once and it works across all the major channels such as Facebook Messenger, Slack, Telegram, and even SMS through Twilio.

Why not join our weekly getting started webcast too? Watch every Wednesday, register for free now.

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