By Founder Robert Sharratt
Fluid Finance’s Manifesto
We are building a better financial model, for a better world.
TL;DR:
- Financial alternative, based in Switzerland, share capital in ETH.¹
- First firm to seamlessly integrate centralized finance (CeFi) and decentralized finance (DeFi).
- Designed for mass adoption.
- Community-driven, where users become owners.
- Meaningful share of profits to charity.²
Fluid is built by a community who are passionate about helping people make their money work harder for them.
[1] First financial alternative anywhere in the world to be capitalized in ETH.
[2] Charities chosen by the community.
Our Product:
Fluid is built for you.
[3] Incidentally, we may disrupt the crypto exchange market as well as the legacy stablecoin market.
[4] Source: Bank for International Settlements, March 2021.
[5] We have the ability to provide these now, but have started with 4 currencies.
[6] Stocks, bonds, commodities, derivatives, funds, etc. Both on-chain and via bank accounts.
[7] In addition to these countries, we are also open to selected users globally.
An overview of our competitive position:
Our beliefs:
Our Founder Robert Sharratt, explains the problem of traditional banking.
At Fluid we work with our community of users to take the best of traditional financial and combine it with DeFi technology.
Together, we’re on a mission to create a new financial model.
One that is fairer for you and better for the world.
Here are some things that we believe in:
We believe that the current financial model is at breaking point.
How often does the finance industry have to throw the world into crisis before we recognize that it needs to change?
The problem is that fractional reserve banking (developed hundreds of years ago), is not only opaque but it is inherently dishonest - making it bad for both the economy and society. It’s time for change.
We believe that your money should work harder for you.
Not for your bank.
Let’s face it - banks are just middlemen who take a cut on almost everything you do with your money. That’s just wrong.
By using DeFi technology we’re able to cut out many of the costs of traditional finance and give those savings straight back to our users.
We believe in listening to our users.
We want our users to help us build and develop Fluid.
After all, it’s your money so you should have a say in how it is used.
For that reason, we intend that many parts of our operations will be run via community governance, using DAOs.
We believe in rewarding our users.
The more you engage with Fluid the more you are rewarded with Fluid points and governance tokens in the DAOs.
That means you get a bigger say in how we do things.
In effect, you become a user-owner.
We believe in radical transparency.
The key to working with our community is being open with our community.
That’s why many of our management meetings are held via zoom and are open to anyone.
Our roadmap is interactive.
It’s why we think of Fluid as being more like a people’s movement than a company.
We believe in our regulators.
We chose to base ourselves in Switzerland because they have the toughest banking regulations in the world. They even have clear laws about crypto.
Sure, they are strict and they make us jump through hoops - but we’re happy to do it because we want you to feel safe when you are with Fluid.
We believe in fighting financial crime.
Evil exists and bad actors, from individuals to large corporations will always try to launder money. That’s why we conduct KYC checks on all our users via sophisticated identification software.
The simple sign-up process takes less than a minute, but it means you and your money are always secure.
We believe in charity.
We give a meaningful portion of our profits to charities - and of course those charities are chosen by our community.
Finally…we believe in you.
Everything we do is driven by our community.
Fluid is built for people who want their money to work harder for them.
For people who want to take back control over their financial life.
Our vision is of a better world, enabled by technology and powered by a global community of user-owners.
Our model:
Fluid is how finance would look if it were designed by users.
We are essentially a combination of a Fintech + DeFi.⁸
Our goal is to tap into the emerging power of DeFi and make its benefits available to traditional finance users. We believe that the rise of DeFi technology will have a similar impact on the financial system as the internet had on information.
[8] A fintech is a financial technology company. Essentially, we offer financial services together with technology and banking partners in different jurisdictions.
Our technology:
Our technology stack is set out below. Fluid is the only company that seamlessly integrates traditional and crypto architecture.
Our Digital Cash:
We created Digital Cash by accident.
We were not trying to create a better stablecoin; we were trying to find a way for our users to go seamlessly from their bank account into DeFi and back.
A pinch point, which impedes adoption, is the need to go through exchanges to get into crypto. After a frustrating experience exploring using centralized exchanges and OTC desks, we thought: why don’t we just build the bridge ourselves? I mean, we are fully integrated into traditional banking infrastructure, why don’t we just replicate a user’s balance on the crypto side?
Then we realized, what if we could “mint” a user’s balance to crypto. In 32 different currencies. That would be pretty cool, we thought.
And then we thought, well, if people could do that, then they wouldn’t need to go through exchanges. We could give them an account, and we could mint a 1:1 backed representation of what they held in their accounts directly into crypto.
And then we thought, we don’t want people to trust us, so we created a smart contract that doesn’t allow minting more on the crypto side than is held on the fiat side.
And then, we realized that we had created Digital Cash. A transparent, on-chain representation of the USD, perfect for DeFi, that could be used by degens and normies alike.
You can read more about our Digital Cash here:
and here: fluid.ch/dusd/
Want to give your community preferential access to Fluid Accounts or allow them to spend their crypto on cards in the traditional world? Contact us on Telegram.
Our revenue model:
Fluid will make money in two main ways:
- Fees (e.g. account fees, card fees, bridge fees, etc.).
- Margin (e.g. the spread between interest earned on a product and the interest paid to users, or the difference in the price of an investment sold to investors versus the cost to us).
Our model is designed for mass adoption. Like most technology companies, we expect our valuation to be tied to network effects of product use.
Our team:
We have one of the largest multi-disciplinary teams in DeFi, with full-time employees covering: tech, legal, compliance, design, accounting, tax, marketing and investor relations. Our vision is to function seamlessly in the traditional space and in crypto. The heart of the team is tech, of course. We have more than 30 developers and are hiring more.
See the team here: https://fluid.ch/team/
$FLUID tokens:
The $FLUID tokens represent a interest in Fluid Finance SA, a Swiss company.
You can buy $FLUID tokens on Sushiswap, on Arbitrum, here: https://bit.ly/3HWj5hx or in the Fluid app: https://app.fluid.ch.
Some reasons for holding $FLUID tokens:
- Expected price appreciation.
- Access to premium finance services, for free.
- Lower fees and higher returns on products.
- Exclusive offers of new investment products.
- Airdrops of DAO tokens.
Our tokenomics article is found here.
Download the mobile app! Available on iOS and Android!
- Follow our Twitter
- Check out our website: fluid.ch
- Sign up for an account at: app.fluidfi.ch (<15 min)
- Join our Telegram community & the Announcement Channel
- Or our Discord community
- Inspect our GitLab
- Watch our YouTube
- Read more about our DigitalDollar(DUSD)
