Our DNA: The Core Values That Define Us

We believe that a company’s values are not something that a bunch of people in a boardroom can brainstorm. They are a byproduct of the values that flow naturally from the founding members, along with the maturity a company gains over time.

Over the past 12 years, we never actually sat down to discuss our values. Yet, if we were to reflect, these are the values that shape the way we do things.

Innovation

The launch of the iPad was revolutionary, but we wanted to take it one step further. We envisioned the iPad as a tech-enabled notebook. This led us to build an app allowing people to take notes on an iPad just as they would on paper.

We worked shoulder-to-shoulder with many 3rd party stylus developers to perfect our handwriting technology way before the launch of the Apple Pencil.

This made us one of the first apps to enter the iPad App Store, and eventually, we became a leading note-taking app.

Technology Focused

We wouldn’t be Fluid Touch without technology.

Our journey began with our founder’s love for the latest technology. In his spare time, he would look for ways to incorporate new technology into his work. Our first app, ‘Daily Notes,’ was built just as a hobby!

With a vision to use technology to make his life easier and more convenient, Daily Notes is a replica of our founder’s real-life diary! From our humble beginnings, we have evolved into one of the most critically acclaimed note-taking and productivity apps.

We are captivated by the limitless possibilities of technology and always look for ways to harness its potential. Incorporating the most advanced technology and innovative thinking has been the key to our success thus far.

Highly User Friendly

When we began developing our apps, our personal needs and use cases led us to add new features. If pressing enough, a feature request from our users would also get incorporated.

But, in the long run, this didn’t seem like a viable solution. We redirected our focus toward our users’ needs to help deliver the best possible experience to them. Now, UX holds center stage in every decision we make.

Now everyone at Fluid Touch is an advocate for UX. We have built our apps for our users; thus, we are responsible for ensuring they get the best experience possible. We use our apps for our daily note-taking and regularly discuss how the UX can be further improved.

To Conclude

Our experience has taught us that company values are inspired by the values its founders hold dear. Combined with the values a company imbibes over time, they have the ability to make a company stronger.

As a company evolves, we believe it is important to reassess and realign these values to ensure they stay relevant.

This is our take on the topic of company values. What’s yours?

Written by: Carissa Annabella Rego