Facts about Amazon’s Newfangled Twitch Technology for Live Streaming Video Service

Richa Sharma
Fluper Official
Published in
5 min readJul 23, 2020

Amazon Web Services has good news for content creators to integrate live streaming video into their apps and websites with Amazon Interactive Video Service. The Twitch technology-inspired live streaming video service will allow users to set up live, interactive video streams for mobile apps or sites.

With the help of the innovative Amazon IVS, content creators will leverage the ground-breaking technology that has taken Twitch over a decade to develop and refine. Any mobile app development company can build an interactive live streaming technology into its web or application without supervising the underlying video infrastructure.

Amazon Live

Amazon uses the service for Amazon Live, its page that lets influencers make money by promoting products on Amazon.

Twitch is considered to be one of the most popular technology services worldwide. In 2019, it surpassed the graph of 10 billion hours of video views all across the globe.

This Twitch-inspired AWS aims to provide users with live content with latency. Latency in the technological term refers to some delay. It usually means the delay in transmitting or processing data, typically taking place for a wide variety of reasons.

The new and innovative offering of technology takes benefits of the same technology that powers Twitch. Because of Amazon’s IVS SDK and APIs, users can also integrate interactive features into their live streams such as virtual chat spaces, votes and polls, original question and answer sessions, and coordinated promotional elements.

According to the parent company, there are no added charges or truthful obligations required to use Amazon IVS, and users pay only for video input to Amazon IVS and video output offered to viewers.

What is Twitch technology, and how does it work?

Twitch is an interactive video platform that enables gamers to be announcers, viewers, and participants in online gaming communities. It also allows the creative content creators to live-stream their gameplay, enjoy watching esports tournaments remotely and cheer on their beloved competitive players. Twitch allows users to broadcast their content on live camera in real-time widely and allows anyone to watch, comment on, and even participate in a particular material.

It also allows live streamers to record live broadcasts and upload them for on-demand viewing later. As compared to social media platforms like Snapchat, Facebook Live, or Instagram, Twitch technology is dedicated majorly to content live-streamed publicly. However, the other platforms allow sharing content to a closed group of friends, and usually for periods longer than a few minutes. Some other prominent uses and benefits of Twitch by Amazon are:

· It is a live streaming video platform and community for content creators, players, and fans alike.

· Amazon introduced Twitch in 2014.

· It boasts around 3.9 million monthly innovative streamers and over 1.274 million average coexisting content creators.

· Much like YouTube, Twitch generates money from advertisements, which it incorporates into its live streams. Like YouTube, it also generates money from viewers’ subscriptions.

· Twitch also makes money via its two subscription models, namely, the Amazon-affiliated Twitch Prime, and Twitch Turbo.

· It also earns a slash of the site’s in-app currency known as “Bits. The Twitch streamers and viewers purchase Bits to fund live shout-outs to content creators they like. One cent of each bit goes directly into the donation to the user, parting Twitch with approximately 70 percent. Even at a net profit of 0.4 cents per Bit, Twitch rakes in approx. $1 million from Bit cheers alone. Twitch was able to collect more than $1 billion Bits, toting up between $12.3 million and $14 million, since its inception by the parent company Amazon.

Recommended Read: Amazon Prime Video finally launches user profiles for all worldwide customers

Amazon’s Twitch live streaming is the future.

With the introduction of live video streaming, Amazon’s Twitch will also incorporate television shows to access professional broadcasts. Based on the viewers’ interests and preferences, Twitch also cultivates community among viewers with the facility of group chats as well as direct messaging.

Things you should know about Twitch Prime Subscriptions.

Twitch Prime membership usually runs at $4.99/month. Amazon incorporated this membership with their trade website in September of 2016. It was done so that the Amazon Prime members can subscribe to Twitch Prime for free. The advantages of Twitch Prime are more or less aesthetic — incorporating additional color palettes and emoticons to chat — streamers also enhance the ability to offer half of their monthly subscription expense to one of the website’s streamers.

In Closing

These are some of the craziest and useful facts about Amazon’s Twitch-inspired live streaming video service. It is innovative for streamers and viewers, and the best part is that the service is free with Amazon Prime’s subscription. It will allow users to obtain unique financial benefits from live streaming. A robust drive for the attainment was likely a desire to reconsider some of the online advertising clues from Google’s YouTube.

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Richa Sharma
Fluper Official

Richa Sharma is the one of the leading business women who has an experience of over 10 years in developing and delivering software solutions in the industry.