How Apps Give a Winning Benefit to E-Commerce Portals?
What if I told you that there is an easy way to boost your sales, give your brand visibility, and reinforce your client base? Yes, all it is possible with the help of a competent mobile application for your online stores. This is the core reason behind the increasing demand for e-commerce app development across the globe. In today’s era, these apps are taking all over the market, acquiring several users and racking up substantial profits.
You can have a look at the chart below, displaying the number of audiences who choose to shop on mobile gadgets. You will notice that it is mounting gradually, showcasing the necessity of mobile e-commerce development.
As per Statista, the potential users of Smartphone will arrive at 2.32 billion by 2017 and get up to 2.87 billion by the end of 2020. This is anticipated that more than 2 billion people will build some structure of mobile e-commerce transaction during the course of the year.
As a consequence of increasing Smartphone usage, as well as active e-commerce activities, the predictive value of the mobile phone retail market in 2017 has occurred at $151 billion worldwide. This will display that several online shoppers will appreciate the benefits of mobile applications in the coming years.
· Greater Visibility and Reach among Targeted Users
In the present arena, the contextual significance of e-commerce store app development has to turn into wider since it covers Smartphone apps with conventional web stores. The reason is that these applications provide the purpose of broadening the visibility, as well as the reach of the business. Also, the huge Smartphone user base increases the impending array of target users for an online store that converts into an amplified in reach and traffic. It can be suitably said that mobile applications are an influential branding utility for the business because they perk up its level of acknowledgment.
· Enhanced Shopping Experience Drive Customer Loyalty
Smart apps allow us to shop within some few clicks, turning it into a pleasing experience. Similarly, they bring forth some smarter, faster, and safer payment techniques owing to the faultless combination of a digital wallet in them. In addition, sellers are giving in futuristic concepts, including AR app development, in order to take the shopping experiences a level up. Users are likely to counterfeit robust connections with big brands and it leads to enhancement in customer retention, as well as replicate sales, over a time period.
· Geo-Targeted Offers for Amplified Customer Relationship
The idea of iBeacon app development has actually opened up multiple new opportunities for those who wish to maintain a robust customer relationship. All these mobile apps make use of the advanced and innovative location-based technologies, in order to deliver pertinent products and offers on the basis of the geographical position of the shopper. It yields an upper altitude of customer contentment to fabricate long-lasting associations for the business.
· Use Push Notifications for Personalized Promotions
Another huge benefit of adding your online store by using a mobile app is that it authorized the commerce by using the influential personalization practice of push notifications. It is possible to push the right message to the right users at the right time with push notification. The possibilities of conversion, hence, boost up manifold by using this intellectual marketing approach.
Mobile apps are steadily becoming a vital part for e-commerce stores because it is rigid to visualize selling devoid of being present on mobile. Nevertheless, the larger confront is to stand separately since there is a firm competition on the App Store. Your offerings have to be exclusive, in order to make you build your own space in the crowd. Hence, you have to search for a specialist mobile development company for building one that actually adds importance to your organization.
Top 5 Features your E-Commerce App Should Have
There are certain features that make your e-commerce app, a choice for the users, including:
· Easy Registration Process
Most of us don’t like to fill up the long forms demanding unnecessary information. So, it is important to keep it simple.
· Multiple Payment Options
It is actually crucial to provide various payment options for a user to pick from when he/she check out.
· Simple Navigation
You app designing needs to be easy, uncomplicated, and uncluttered so that anyone can use it without any kind of trouble.
· Feedback System
The significance of having a way for users to give feedback on your application is crucial. Users’ feedback will certainly be going to helpful for you.
The Bottom Line
At Fluper, we are a team of seasoned professionals with the ability to give unparalleled experience, as well as expertise in multiple mobile technologies and platforms. This is why we have become the leading app developers across the globe. Get in touch with our experts now…
