The Ultimate App Marketing Strategy Guide To Boost Downloads
The growth of mobile applications is continuously rolling in the current marketplace. There are more than 4 million mobile applications available for download on the leading app stores. So, it is quite challenging to make a good position in the marketplace. To overcome this situation businesses know that using the right marketing strategy is the only means to stand out in today’s app marketplace.
As we know mobile app industry is a saturated marketplace and to gain the attention of the target audience you need to focus on a mobile marketing strategy that not only drives traffic to your app but also boosts the engagement rate of your application. Building an app is important in the current situation, but making it successful is completely a different challenge.
If you want to make your app stand out in the leading app stores, use the below-mentioned app marketing strategies that will certainly boost the success rate to a large extent.
Here we have divided the app marketing strategy into three parts that will drive long term success to your app.
1. Pre-launch strategies
2. App launch strategies
3. Post-launch strategies
Let’s get started!
Pre-launch strategies
Most of the businesses not pay attention to the pre-launch marketing strategies and thus fail to make a good position in the market. To make your app marketing strategy powerful one starts your plan before the application launch in the app stores. This step helps in making a brand value of your app in the market and when you ultimately launch it, you have an existing audience. Here is a complete list of practices that you need to add in your marketing plan to start promoting your app.
High-quality content for the App
It is one of the best ways to provide your app details to your potential audience. This way you can build authority in the business and help potential customers find your products on search engine results.
Promotional blogs
You can also create some promotional content for your app that will eventually boost the regular visitors to your website. You can also reveal the features of the app that make it different from other apps in its category.
Focus on SEO
You can hire a team of experts to create SEO strategies that help in boosting the ranking of your blogs in the search engine with the help of keyword optimization techniques.
Videos
Nowadays creating a connection with your audience is easy, if you use the right video marketing strategy in your business. It is good to pay equal attention to videos as you give to blog content to give information about your invention in front of a huge number of people.
App Landing Page
To make the pre-launch strategy successful, it is good to create a high-quality app landing page. The app landing page just acts as a website landing page. Through this, you can allow your audience to download your app. Even you can use a pre-registration form on this page so that you can send app store links to the registered users when the app goes live.
Key elements the app landing Page:
· Headline
· Images of the app
· About app
· Benefits
· Sub-headings to reveal features
· Call-to-action to download the app
· Testimonials of happy customers
Optimize app stores
To make your app visible in the app store results you need to implement Google Play and App Store optimization using ASO. With the help of experts, you can optimize your app listing to make it trouble-free for people to find it.
Beta Version of the App
In the current scenario, most of the mobile app developers choose to make public a beta version of the app before releasing its complete version. This step allows the app developers a chance to fix the bugs and faults in the app with the help of quality analysts.
Recommended Read: 10 Mobile App Marketing Mistakes to Avoid in 2019
App launch strategies
With the help of pre-launch strategies hopefully, you can place your app in a good position in the market. So, when you launch your app you already have a target audience.
Strategies you need to follow during app launch:
Social media platforms
Social media is undoubtedly one of the popular ways to connect with people. It helps in boosting the user engagement rate as well. When you plan to launch your app, you need to promote it on various social media channels to reach the maximum number of people as possible.
Press Release
While launching an app, it is a good idea to create a high-quality press release for your app to get some media coverage. A press release is a powerful approach to focus on the features and functionalities of the app that makes it unique.
Reviews
You need to create your account on various reviews sites that help your audience to give authentic feedback about your app. It is good to choose the websites that your target audience is expected to visit.
Paid campaigns
If you have a good budget for promoting your app then using the PPC paid campaigns can be an excellent approach to get your app in front of prospective users. In case you are looking for low-cost marketing methods then you can use social media platforms paid campaigns to target people.
Post-launch strategies
Most people believe launching apps in the app store is the final step, but in reality, it is the beginning. It is significant to pay attention to the post-app launch strategies to get your app to boost the app installation rate. It is time to continue all the steps mentioned above to make your app successful.
Add App store optimization in your plan
App Store Optimization just acts as SEO. It is the best method to optimize your app title, description, keywords, and images in the App Store pages. This method also helps your app to rank higher in search engine results. As there are a lot of people who are looking for your app but due to low visibility in app stores will never find it.
Referral program
You can encourage your existing users to refer your app to their friends and family. To make the program successful offer some benefits to the users who recommend the app to anyone in their contact list.
Conclusion
When it comes to app success, it is a good idea to diversify your marketing strategy to gain maximum benefits. For productive results, start the marketing program 6 months before the app release date to make certain you are in a good place when you release it. Moreover, sticking to your app marketing practices is crucial to gain benefits later. Even if you see no results initially, keep trying these above-mentioned steps, to get success finally.
