Tips to Build the Best Push Notification for an App
Before going in the depth we should know: what are Push Notifications and why these are important? The answer is that Push Notification is a communication channel through which small messages pop up on users’ device and their motive is to deliver information and updates engagements without a request from the user. For this, it is not required to open the app. It is appearing in the form of text message even if the app is closed and the screen is locked. The receiver should accept alerts during installation or in settings where they can turn on or off later on if they need these notifications or not. Mobile app developers focus on a healthy balance to use Push Notifications to communicate with users about useful information.
Push notification services firstly introduced in 2008 by Apple for its iOS mobile operating system. Consecutive this technology was also acquired by Google for its Android OS and Microsoft for its Windows Phone OS.
Three things you should know about Push Notification Technology
§ These are the first and often most important communication medium used by applications.
§ This technology uses by nearly every major application for transactions and re-management.
§ This technology is promptly evolving from a simple message delivery system to rich and interactive system.
Benefits of Push Notifications Services
Push notification service helps you to attract more users. By the means of this service, the customer gets to know real-time updates and reminders for branding information. Some of the benefits are following below:
Ø Increase conversion rate.
Ø Enhances brand consistency.
Ø Stimulate user engagement.
Ø Reduce efforts in the user journey.
Ø Track actionable metrics.
Ø Target the right customers.
There are a lot of benefits of Push Notification services which top mobile app development companies could implement however its implementation could be very tricky. This service can be helpful but only when it’s properly executed. Here are some ways to keep connected with your potential users by following guidelines to create best push notifications.
7 Strategies to Create the Best Push Notification
I. Opt-in Prompt
This prompt is the first point of interaction and appearing when you ask the users’ permission to send notifications. Users can get irritated when they get the notification permission prompt right after they open the first page. The opt-in message should appear after the user has spent considerable time on the web page or revisiting your website. Apps will encourage consumers to opt-in by providing them offers and incentives.
II. Timing and Frequency
Push notifications are definitely beneficial but it could be annoying. Sometimes marketers overuse them for promoting the app. But it’s not a good idea, it affects the image of the app. Marketers should need to focus on the time when the users are most active, and analyzing at what time maximum users prefer to use the app. From this analysis, they can calculate the time to send push notification to get optimum benefits for the business.
III. Personalization and Segmentation
Push notification should relevant and personalized. Irrelevant alerts are not worthy for users. For example, if your app user is Male and you are sending him messaging about the sale in a ladies store continues. He will get annoyed and may be uninstall the app because the information is not relevant. To provide correct information to the correct person is necessary for better results. A personalized message with the customer’s name and that product he was browsing is more appealing and convincing.
IV. Be Concise and Creative
Remember that the content of your push message should be simple, short, creative and, entertaining with catchy phrases because these are meant to be the very specific message. According to a survey, push notification which has less than 25 characters gets a higher conversion rate. Clear and precise content has better understanding and users will get convinced by the text.
V. Use Limited Time Offers
Attract and engage your users by showing them offers and sales. It is a great strategy to keep the users engaged with the app. It’s not like that you can send any offer to any user. Firstly, you need to define what would be more beneficial to users. Once found offers, it is necessary to find the right balance.
VI. A/B Testing
A/B testing is used for comparing two variants A and B. It is really important to find out the most efficient way, to learn this you should experiment and calculate results. For better results, you can plan to select the different approach to push notifications and this will help you to develop the most efficient communication strategy with your audience.
VII. Ask for Update
This is another best way to use push notifications in your favor. Let your users know about the new update of your app. The matter of fact, most of the users do not have automatic app updates turned on, so they are missing the new features you have added to the app. You can create a customized push message showing the benefit of your new update.
Closing Points
Push notifications are a rapid and efficient way to keep your users updated regarding your new information, even if they are used correctly. The marketing team must strategize every element of push notification as it should be beneficial for the app. Hopefully, these above strategies will help you to engage your app users. For better assistance, you can hire a company which is best in its business.
Fluper is a top-rated mobile app development company having the best iOS and Android Application Developers, always available for your services. For more details about Fluper you can visit official website….
