Virtual Reality, an Emerging Technology is the Future of Ecommerce Platforms
Virtual Reality (VR) is enhancing online shopping platforms. The impact of digitalization can be strongly seen in almost every single industry. More companies are resorting to providing online services to its clients and customers apart from conducting their regular business operations offline.
Your online shopping experience is getting largely influenced by Virtual Reality. This amazing technology is not just shifting stock online but it is also constantly revolutionizing the e-commerce platforms and introducing new winners in the industry.
Around 77.24 percent of online shoppers prefer not to make a purchase after adding their favorite products to the shopping carts. This signifies that a seller needs to come up with creative strategies for convincing users to complete their potential purchase. This is where the need to implement VR arises. Sellers can use Virtual Reality for convincing their potential buyers to make a purchase instead of abandoning the items that they have previously added to their shopping carts.
VR is one of the most desirable upcoming technologies that have the potential to enhance E-commerce platforms and ring in higher sales for online sellers. Virtual Reality when used along with Augmented Reality (AR) will have the power to transform the E-commerce platforms and leverage online sales in real-time.
In a recently conducted survey, most buyers had shown a keen interest in introducing new technologies like Virtual Reality, Augmented Reality, etc for enhancing user engagement and enriching user experience at large.
The world’s giant business players are investing a huge amount of money into the most recent technologies for delivering the best possible products and services to their customers and that too at a competent time frame. It is very crucial for companies to understand the significance of the need to work on the mobility element of VR and AR. Developing a powerful and technologically advanced VR product is highly important for companies who are considering the implementation of VR and AR into their systems.
The use of Virtual Reality and Augmented Reality can majorly help e-commerce platforms and businesses in leveraging their overall sales. Let us take a look at the services that VR and AR can offer to its users:
1. Retailers can build virtual stores of virtual showrooms for their regular and potential buyers: With the implementation of AR and VR, a retailer can easily build his 24/7 virtual showrooms for offering his buyers a magnificent and in-person shopping experience at the comfort of their homes. The virtual stores offered by the VR and AR enabled e-commerce platforms will give buyers the exact same vibe as a physical store. Lowe’s Holoroom is regarded as one of the few leading tools in this upcoming technology. This tool is leading the world in terms of offering a virtual store experience to online buyers. It has been close to 7 years since Lowe’s Holoroom is introduced and the success of this strategic tool has paved the way for the development and the use of VR products in the e-commerce industry.
2. Online buyers can visualize products virtually: The implementation of AR and VR will make it possible for the buyers to visualize products virtually prior to making a purchase decision. This form of visual representation will be altogether a different kind of experience for online buyers. It will be easier for the buyers to carefully visualize a product that they are willing to buy and accordingly go ahead with the decision of buying a product or not. A buyer can virtually visualize the product that he or she is planning to buy instead of putting effort into reading its description as well as dimensions and understanding how it will look physically.
3. Buyers will get another reason to pay a visit to an offline store: The virtual representation of stores or showrooms might convince the targeted buyers to make a visit to the offline store as well. Not all buyers prefer to buy online and such customers can make an informed decision of paying heed to your physical store upon taking a look at it virtually. This too will mean an added sale for the sellers and retailers. The use of AR and VR will not just enable sellers to boost their online selling but will also assist them in promoting their offline stores.
Buyers and sellers can expect the rollout of both Augmented Reality and Virtual Reality into the E-commerce platforms anytime soon. Both E-commerce platforms and sellers will need to make sure that they are accepting the implementation of these technologies with open hands for staying relevant in the industry and leveraging their revenue models.
