Understanding your potential customers, reaching your target audience in the most appropriate way, and positioning your brand are some key areas responsible for the success of your business. The rapidly changing business environment and technological innovation changed the way we were doing business.
There was a time when brands participated in many traditional branding activities, such as presenting flyers and brochures to educate your target audience about your brand or any new launch of the product. Then comes mobile apps & smartphones, and everything changed for good.
You will not find any business that is not looking for a mobile application to reach out to their customers. We all clearly understand and accept the fact that the use of smart mobile phones and the Internet has flourished in the past 6 to 10 years, and in the phase of continued growth. Regardless of the size of any company, you need to have a mobile application.
As a mobile application development company in India, we have noticed a plethora of times in the past that most SMEs are concerned about the cost of developing a commercial mobile application. Now the days of software development are over as there are high costs of licensing, infrastructure, and maintenance.
Nevertheless, creating a powerful mobile application takes a lot of time & effort. Business leaders always try a plethora of ways to reduce the cost of developing a mobile application, without compromising the overall quality of the application.
Generally speaking, the cost of developing a mobile application majorly depends on several factors, such as features, platform, and specific users. The cost reduction doesn’t affect the UX design or take advantage of some features, but it lacks the knowledge of a large target audience.
Let’s find out an estimate of mobile app development according to Clutch:
Clutch is one of the top platforms and most frequently mentioned in search engine result pages for software and mobile app development. This platform provides you with a piece of detailed information about minimal project sizes, hourly rates, and the profiles and portfolios of top IT companies, as well as providing its own company ranking system.
The matrix data of leaders:
- The Mode for the developer’s cost per hour: $150-$199.
- The median for the fees of the top 10 developers: $120-$150.
- The average project estimation starts from $25K.
- The companies with higher prices generally have higher minimal project volume.
- Top mobile app developers are concentrated in India, NY, LA, and London.
More elaborated data from Clutch’s research
Some additional information on the costs deviation for the initial stage of the custom software development process — the discovery phase:
A most reliable mobile app development industry studies offered the following quotations for mobile app development cost:
The average cost of developing an app is around $ 171,450 (an average of $ 150 an hour), which represents around 1,143 development hours. Also, the total price of the application can go up to $ 727,500 if any complex functions are implemented in the mobile app. (Clutch Survey)
The average minimum mobile app development project is between $ 5,000 to $ 10,000. Also, the typical cost of building a mobile app is likely to be much higher (Clutch Survey)
The average cost of creating a mobile app for the enterprises is around $ 140,000 (VDC Research)
Available app cost calculators indicate a price range of around $ 267,000 to $ 360,000 for complex and multi-feature mobile apps
With regard to the mobile application development timeline: it generally takes above 80% of application development for 3+ months; 40% of mobile applications created in 6+ months (Outsystems Survey)
Now, have a quick look at the various tips that help you reduce the cost of overall mobile app development
1. Precisely note down your mobile app development requirements
The cost of developing a smartphone app depends largely on how many features you want to add in your app. If the requirements are more, the development cost of your mobile app will be higher. Before you consider developing mobile apps, you need to make sure you have a clear idea and an understanding of the features that your business needs.
You should write down all of your planned jobs and you must prepare a document for them. It will help you and your mobile app developers to understand the requirements correctly. The documentation will help you avoid any confusion in the future in case of any change in the plan or reporting a possible error.
Depending on the business needs and requirements, you can also plan the platform that might be best for your business. You can take the opinion of some good software development companies and search for similar applications. Your expert team can help you prioritize things and you can see what should come first. After thinking about different crucial factors, you can imagine a prototype that could be your final product.
2. Effectively plan your mobile app development process
The mobile application aims at providing the customer with the best user experience. However, custom application development is a complex process that often needs many modifications and iterations before perfection is achieved, and each change enhances the cost of application development.
While it is normal to have lots of ideas on how to improve the interaction of the customers with the app, by brainstorming with the team in the early stages and weighing the pros & cons of different ideas, you can always choose the features that provide better user experience, user interface, reducing the cost of making many modifications
3. Plan a sketch of the final mobile application
Although coding is the basis for successful mobile application development, it is crucial that the developer has a clear view of the application’s expectations or the type of interface that should be provided to the customer.
By drawing the application and its interface, you can effectively communicate expectations to the developer, so that you can use it as a starting point so that the interface design and workflow match the drawing. You’ll avoid unnecessary redesign that adds to the cost of developing mobile apps.
3. Decide the right platform for your mobile application
While there is a mobile app for each mobile platform (Android, iOS, and Windows), it will ensure that the mobile application reaches more users when the company tries to keep app development costs down, it may make sense to target one platform.
The best way to decide which platform to choose is to analyze the system that most consumers prefer for the brand. By choosing development for a single platform instead of three, you can cut development costs by almost two-thirds.
The alternative is to choose hybrid mobile app development because it is an inexpensive way to create the application for publication on multiple platforms.
4. Outsourcing mobile app development project is definitely a good idea
While some companies view outsourcing as a loss of control of the development process, they do offer a host of benefits. First, since you hire mobile app developers for a short period and pay them every hour, the cost of developing the app is much cheaper than if you hired a development team in-house, as you would continue to pay them a fixed salary regardless of the number of hours worked on the task.
Second, by outsourcing your application development process, you gain access not only to the expertise of expert mobile app developers who have experience in application development but also to many mobile application design options.
5. Cross-platform mobile app development can lower the overall cost
We understand that native apps provide faster results, speed, and performance of the application, but creating an app for various platforms like Android, iOS, and Windows can increase the cost of developing mobile apps. This will affect your overall budget. Cost platform mobile app development is an important way to reduce the cost of developing your app.
You should hire app development company or outsourcing partner, who has hands-on experience working on cross-platform tools. Applications can be accessed across platforms seamlessly over the Internet. The application can be updated very easily and the user will not have to update it manually every time. This will save application efforts and costs. Your app will ensure that all users have the latest version.
Cross-platform mobile application development is not very complex and does not require hardware integration. Although cross-platform applications will not provide high-level user experience, when it comes to cutting costs, this is the best option.
6. You should look for various pre-built features in your mobile app
Developing an app from the start is very expensive. However, if you are going to create an app with pre-created templates, which need a slight tweak according to your requirements, you can save a few bucks. There are some Android and iOS app development companies that offer turnkey solutions at the lowest possible price.
For example, instead of building your own push notification feature or 24 * 7 chat support, you can choose a third-party plugin. Google Cloud Platform can provide you with backend services including data processing, user authentication expansion, and more.
However, you cannot ignore the possibility of future application instability by incorporating these models. Be sure to use external plugins carefully after proper research. You can always consult experienced developers who can help you with this.
7. Try to make the most of the existing mobile app development technologies
The advantage of developing an outsourcing partner for your business is that you can make the best use of existing templates and frameworks that you have created for previous builds. By choosing a pre-existing framework that meets your requirements, you can significantly reduce development time, and reduce the cost of application development in the process.
8. Try to test the mobile app development framework
Often times, in the impulse to put the app on the market, it is released before fully tested, which leads not only to the loss of brand reputation but also an increase in the cost of developing the app in order to correct the defects. By testing the frame before launch, you can identify items that are not working as expected and take steps to fix them, thus saving time and money.
9. Try to keep your mobile app simple
More features don’t necessarily translate into a better mobile app experience. Also, in the initial excitement of developing a mobile app, it is common to want to add several features. However, each additional feature will not only increase the cost of developing the application but also extend the process. It’s best to highlight a few properties that are necessary to promote a brand or business.
10. You should look for an expert and reputed mobile app development company
The mobile application development process requires experts in different fields to work together to build the app. It is often useful if you have developers with specialized skills. So you should search for a mobile application development company that has years of domain expertise in developing applications for various platforms, in addition to providing comprehensive services including application design & development and marketing.
In addition to this, it will keep the app development cost lower as per your business needs than if you had to outsource each service to a different agency.
Custom mobile app development is not an expensive process. By following the right strategy and approach, you can make the costs of your mobile application much lower in different ways. However, the most crucial factor that will control all of the above factors is choosing the right software development company for your mobile application. If you choose the right company, your application efficiency can be improved and you can get a high-performance, fully tested, application starting today.