First Principles of Customer Research — How to quickly find out what you really need to know

Experiments in Design is our monthly Service Design meetup at Fluxx HQ.
This time Rupert Tebb and Richard Edgley talked about what makes user research effective and insightful and Alice Wilkie explained how Fluxx used research and experiments to improve the customer experience for a Dubai bank.

Stefano Bellucci Sessa is a Designer at Fluxx, a company that uses experiments to understand customers, helping clients to build better products. We work with organisations such as Lloyds Bank, Royal Society of Arts, the Parliamentary Digital Service and William Hill.

If you enjoyed this, you might enjoy: 
How to use empathy in design without killing millions of women by Rupert Tebb 
Innovation in the Middle East: 48 things I learned while designing a new bank in Dubai by Alice Wilkie.

To find out more about Fluxx’s next Experiment in Design event, visit our Meetup page.