On automation in a seed stage company

Critical that you are building a software driven company.

We believe in building concierge MVPs where most of the product is simulated manually.

However, we also think you need to start automating fairly early on when you start to grow.

Too many companies that started with an ops heavy approach and a plan to automate later ultimately ended up as a call center business:
It’s just super hard to change trajectory. Rapid growth leaves you with little time to put technical foundations in place. Processes and customer expectations turn out to not be automatable.

Such a shift typically requires drastic changes to the company’s DNA and team composition.

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