Three Easy Steps on Using Flyer Connect for Student Enrollment

Here are three easy steps to take full advantage of your Flyer Connect app to engage prospective families early on in the student enrollment process.

Step 1: Set up an opt-in Prospective Families group

This group sends targeted messages to prospective families. This serves two purposes:

Step 2: Families download the Flyer Connect app during school tours

1. Gives them real-time information on enrollment and registration
2. Signs them up for whole-school messages, so they can see that your school community values strong family communication

Enrollment campaigns should drive families into the school for a tour or attend a welcome event.

Step 3: Nurture relationships, engage, and enroll

All families who attend a tour or event should download the Flyer Connect app, add your school, and join the Prospective Families group. This establishes a connection to family and gives these families consistent information to experience the school remotely.

Leveraging Current Families through Flyer Connect

1. Schedule out all messages to the Prospective Families group from now until the end of the registration process. This can include event invites and RSVP links for upcoming activities that lead up to school choice and enrollment deadlines. This easy-to-track tool allows you to follow up with families who have not RSVPed.
2. Drive families to resources that prepare them for next year. Create a Prospective Families section in your resources tab, and send families a push notification informing them of the available resources. The Flyer app already includes helpful content that you can use for entering Kinder families to help them be Pre-K ready such as Dolch sight-word flashcards, eBooks, and activities families can perform with their students. Incoming middle and high school families can receive tips and activities to help stop the “summer slide.”
3. Promote your school culture through their app including student spotlights, weekly news, videos and other announcements.
4. Add online enrollment and registration forms to clickable banners and the Prospective Families resource section. When the time for choice arrives, families can submit their intent to enroll and choice applications directly from their app. Families can be notified and reminded directly on their phones.
5. Existing families are the best source for new families. Flyer makes referrals and sharing easy with a clickable banner linked to your Facebook page. That way, families can quickly share and promote your page and posts.
6. Post a clickable banner asking families to review your school. Review sites such as GreatSchools.org, SchoolDigger and Google influence family’s opinion.
7. Flyer makes positive reviews easy from your family community, especially when conducting a school survey. Positive survey respondents can be directed to review sites, and you can promote contests to increase reviews right from the app.
8. Post a clickable banner to Flyer’s refer-a-friend tool, and add the form to your resources tab. This automates referral tracking and analytics. With a tap, families share their school and customized messages are delivered to prospective families inviting them to schedule a tour. Referrals are tracked so families can be easily rewarded and recognized for their efforts.
9. Ask us to add our Intent to Enroll form to your app. By adding it to a push notification and a banner, you can quickly know who plans to return next school year.

Share with us how you are using Flyer Connect this year for student enrollment in the comments section!

To get a demo on how Flyer Connect can help your district and school for student enrollment, visit us at https://www.flyerconnect.org/

Originally published at https://www.flyerconnect.org on January 27, 2020.