Let’s Longines Soften Your Summer Style
Ready to conquer the day? The Longines CONQUEST Collection, a symbol of versatility and elegance, is being expanded with new models that combine sporty elegance with everyday use. Available in a range of sizes, colours, and materials, these timepieces effortlessly adapt to any occasion, making them a unique and stylish choice for watch enthusiasts.
To experience the magic of the now, the new Conquest is powered by the exclusive Longines self-winding mechanical movements. These movements, equipped with a silicon balance spring and new components made of non-magnetic material, are a testament to the brand’s commitment to innovation.
Longines has launched a dynamic new campaign just in time for summer called “A Life in a Day.”
Elegance should not be reserved only for special occasions.
The ultimate everyday Conquest says it loud and clear. An evocation of daring and creative spirit, the collection was the first Longines watch line to have its name protected in 1954 by the Swiss Federal Institute of Intellectual Property (IPI).
Over time, the Conquest line has evolved in design and technology while remaining true to its original spirit, a blend of boldness, timelessness, and sporty elegance. Unveiled in 2023, the new generation of Conquest watches is being extended this year to mark the 70th anniversary of the collection, with exclusive new models for all Longines lovers.
The new timepieces come in various colours, materials and sizes: 30 mm, 34 mm and 38 mm for the three-hand versions and 42 mm for the chronographs.
The 2024 models of the collection are designed for durability and functionality.
They come in a stainless steel or bi-material case with alternating polished and satin-finished surfaces. These timepieces are water-resistant up to 10 bar (100 m) and have a transparent screw-on case back.
All these timepieces are powered by exclusive Longines self-winding mechanical movements equipped with a silicon balance spring and new components made of non-magnetic material.
The result is resistance to magnetic fields that exceeds the ISO 764 standard by a multiple of ten, ensuring the reliability and quality of this collection.
A WATCH FOR EVERYDAY
In a campaign that features the heroines of the new Longines campaign, the Ambassadors of Elegance Zhao Liying, Suzy, and Barbara Palvin, the 34 mm three-hand versions feature a green, pink, or blue dial.
Day or night, no matter your footwear, these models are designed to suit any setting or activity, ensuring you always look your best.
Elegant and understated, the dial has external snailing, making the colour more vibrant and intense. It features eleven applied silvered hour markers and a date aperture at 6 o’clock. The hour markers at 3, 9 and 12 o’clock, coated with Super-LumiNova®, like the polished rhodium-plated hour and minute hands, offer optimum daily and night legibility.
The 34 mm version is also available in several other colours, with a steel case, diamond-set or not, or a bi-material case, with a rose gold cap on the bezel and a rose gold crown.
Comfortable and versatile, these watches come with stainless steel bracelets with triple safety folding clasp or coloured rubber straps with hourglass motifs, ensuring a perfect fit for any wrist and any occasion.
FITS ALL WRISTS
The Conquest three-hand model is also available to fit all wrists with new 30 mm and 38 mm steel or diamond-set steel cases. The 30 mm variant is available with a silver sunray dial and gilt indexes, blue or green sunray dials, or white mother-of-pearl with diamonds as hour markers. The 38 mm dial comes in silver, green, blue, black, or champagne sunray.
SPORTS NEW COLOURS
The 42 mm chronograph version has also been extended with new variations of silvered matt dials. In blue or green, the sub-second dial at 3 o’clock and the counters at 6 and 9 o’clock match the ceramic tachymetric bezel. These models and the champagne-coloured version launched in 2023 are offered on new blue, green or black rubber straps with hourglass motifs to match the dial. These chronographs are also available with a stainless steel bracelet.
Zhao Liying is a highly talented Chinese actress with an impressive list of successes. She has won numerous awards in her home country. Discovered in 2006, she has played multiple roles in several top-rated television series. She went on to make her mark on the silver screen. Appearing on many magazine covers, she has also become a fashion icon.
Suzy is a South Korean actress and singer who began her career in 2010. She has won numerous awards in both artistic fields and is a veritable icon throughout Asia and the world. Her philanthropic activities, which support causes close to her heart, include helping flood victims, low-income families, and people with incurable illnesses.
Barbara Palvin, born in Budapest, Hungary, has been modelling for the world’s most famous designers since 2010.
She has graced the front pages of numerous prestigious fashion magazines and won some of the most coveted awards in her profession, including the Fashion Awards on two occasions.
Recently, the supermodel has also played several film roles. She is also known for her charitable work, which has helped improve access to drinking water worldwide.
Ambassador of Elegance Barbara Palvin[/caption]
AN ENDURING LEGACY
With over a century of watchmaking expertise, Longines is committed to innovation. All their automatic timepieces feature cutting-edge movements with a silicon balance-spring, ensuring lightweight, corrosion resistance, and precision. Longines guarantees these models for five years.
Based in Saint-Imier, Switzerland, since 1832, the brand exemplifies tradition, elegance, and performance.
With a rich history as a timekeeper for world championships and partnerships with sporting federations, Longines is renowned for its elegant timepieces. As a member of the Swatch Group Ltd, Longines has a global presence in over 150 countries.
When downtown, visit Maison Birks and try on the Conquest Collection, and be a part of the eco-luxury movement.
Read the original version of this story in Folio.YVR Luxury Lifestyle Magazine flippable version below!
