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ADVERTISING | MARKETING

Barclaycard Business-the payment part is just the start

Image from Youtube

This was super weird. A journey into a philosophical discussion with plenty of abstract turns. By the end of the wordplay, you simply stop caring and forget what the advert is trying to deliver.

Barclaycard’s hope to cut through the noise is a clever preamble into a world few of us even care about. “A…

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