ADVERTISING | MARKETING

Ease

Sky Bet

Roy Keane gets pissed. Image from Vimeo.

It’s tough advertising gambling. So many rules and regulations. Then there’s the moral dilemma of appealing to children who could grow up with a gambling addiction. The regulators want the advertisers to appeal to an older audience. Avoid the fun stuff like fast editing and bright colors. Take out the sexiness. Not easy.