MarTech — Enable growth by choosing the right MarTech portfolio
Data-driven digital marketing has become state-of-the-art for marketers today. Why? Because it allows marketers to build their strategies and campaigns based on real user insights and data rather than gut feeling and theoretical assumptions. Data protection requirements and the need for personalized campaigns are further increasing the importance of data-driven marketing.
Choosing the right tools for your digital marketing is crucial for the performance and effectiveness of your marketing budgets. These tools set the guide rails for data quality, workflow speed and overall campaigning possibilities. In other words: They determine how much you can grow your digital net sales.
The article below will answer three key questions:
- Why do you need a digital MarTech tool and what are the benefits for you?
- How do you find the right toolset for your purpose?
- Which levers drive results after the implementation and where do you need to act?
Benefits of MarTech
MarTech is probably the biggest enabler for your digital marketing department as it will allow you to build data-driven and result-oriented campaigns.
It helps you:
- collect and connect data
- optimize your campaigns by setting up seamless tracking and reporting
- speed up your marketing workflows
- meet data protection requirements
- boost net sales
- identify new target groups and markets
- improve your ROI
- increase your upselling and cross-selling revenues
- grow your customer lifetime value (CLV)
If you want more information on choosing the right marketing technology for your business and want to avoid some of the mistakes, that I made: find the White Paper here.
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