Startup Cheat Sheet

Use this cheat sheet to decipher what a startup is really saying

Joanna Ngai
Foobar Comics
Published in
1 min readSep 16, 2019

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We like to embrace change = The requirements aren’t stable

Make a real-world difference = We can’t guarantee it’s a positive difference

Disruptive = We’re hoping to launch before regulations stop us

Powered by AI = Probably not powered by AI

Ninja / Rockstar / Wizard = You’ll get an imaginary title to boost morale

Customer-driven business = Technically this should be making money

It’s bleeding edge = We’re looking to solve a problem that doesn’t exist

It’s way ahead of its time = The customers also don’t exist yet

We need to find product market fit = We literally have 0 customers

Growth hacking = Marketing

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