The Food Design Target: a visualisation of Food Design opportunities

Dr Francesca Zampollo
Food Design
Published in
1 min readFeb 4, 2017

How do I design a food product, a service, a dish, an eating event or a food truck that makes people go “wow”?

I thought about this question for a looooong time, and I condensed my answer into a simple diagram, which I call the Food Design Target. A diagram, or a target, that visualises all the aspects Food Designers should consider when designing anything that has to do with food or eating. Enjoy!

Food Design by Francesca Zampollo

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Dr Francesca Zampollo
Food Design

Design Theory and Food Design researcher, teacher, consultant. Author of the Food Design Thinking methodology. Future-optimist stargazer.