The Strangest Beers in Soul, South Korea. And a bit of Food Design Theory.

Dr Francesca Zampollo
Food Design
Published in
1 min readFeb 4, 2017

Oh boy… Four days in Seoul and I’ve eaten enough weird food for a year! These are the 6 strangest beers you’ll ever drink… all found in Seoul, South Korea.

And because Food Design is the way I see the world, you’ll also find a pinch of Design Theory, in particular I’ll discuss why you too — if you own a restaurant or pub — should include weird beers in your menu: it’s called the MAYA Design Principle.

Food Design by Francesca Zampollo

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Dr Francesca Zampollo
Food Design

Design Theory and Food Design researcher, teacher, consultant. Author of the Food Design Thinking methodology. Future-optimist stargazer.