Yo, Chefs Need Their Spotify Too! 🍳💥

Septimiu
FoodFix Tech
Published in
4 min readJun 12, 2023

Let’s keep it real: food creators are mad talented, but the tech world is straight-up ghosting them.

We got Spotify hyping up musicians, Medium publishing writers, and Twitch flexing gamers. Even NBA Stars have their “assets” on NBA Top Shot. Where’s the tech love for the folks that are creating the knowledge that entertains, excites, and nourishes us?

Think about it for a second… makes sense, right?

Spotify: Total game-changer for musicians. It’s like, “Hey, wanna jam and build a fanbase? Hop in!” 🎶💥 Those epic playlists and the recommendation engine — are spot on.

And the gamers? Oh boy! Twitch is their kingdom. Play games, chat with fans, and score some sweet subs. Legit castle for gamers to rule and chill. 🎮👑

Even NBA Professionals 🏀 💪 have a home for their greatest sports accomplishments, on NBA Top Shot, where NFTs power the encapsulation, monetization, and fan co-ownership of these superb sporting moments.

But the foodies? Nada. Zilch. They’re stuck with the Big 4: TikTok, YouTube, Instagram, Facebook. Those Gods of Algorithm are flaky like a bad pie crust. Food creators are just stuck in the feed, sandwiched between cat vids and gym selfies. 🥪😿

What was that Karen? **“I’ll just go back to youtube when I want to cook it”.
**Sure you can. You can also watch your favorite 80’s drama on your Grandma’s VHS, but you don’t. You stream Netflix, HBO Max, and Disney+ and pay good $ for that dedicated experience.

#theTruth: There is no home for Food Creators. No place for their assets. No place where a fan can easily enjoy, get value from, or support the content of their favorite Creators.

What about Recipe Apps?

So there are some tools out there that sound like they are addressing these pain points.

Online recipe websites and recipe apps: 1B+ market. In theory, they are exactly what consumers need, but in reality, when we go there we receive the same recipes that anyone can find everywhere on the internet. And, since there is no way to monetize free recipes, there’s no way to make money from the knowledge, so we get served ADS :) lots of ads. And the Food Creators are absolutely ignored — no one is sharing that small pie with our heroes 🥺💔.

Recipe apps… it’s like subbing in your drunk uncle for Harry Styles at the Grammys. No thanks. 🙅‍♂️

The new kids on the block, like Kittch (p.s. We ❤️ Kittch) and Flavrs, are starting the change. But there is a lot of room for disruption, specifically in the area of encapsulating and monetizing the Food Knowledge of Food Creators.

AI + Web3 = Food Knowledge Revolution

The world is ready for a level 10 boss to step in.

Let’s dive in. Imagine your kitchen. You hit your phone, and bam! Ramsay’s in the house, yelling like he just sat on a cactus. Your cooking is about to get “seasoned to perfection” or get canned! And, get this, you own that experience. It’s an NFT, baby! Flex it when your friends come over. You can even charge them for the drama, but the popcorn is not included. 🍿🔥

Now this is going to anger @UncleRoger: say you like the idea of a collaborative economy and you purchase an NFT that makes you a co-owner in Jamie Oliver’s newest cookbook: “Top 10 Asian dishes, made British” 😃. Like, you helped make it happen. It’s alive with videos, a cool story, and your perks. Every time that bad boy gets a new paying fan, cha-ching! You’re stacking coins, my friend. 📗💸

But wait, there’s more. You hit your fave local eatery, and guess what’s on the menu? The Scallion Noodles from Everything Everywhere All at Once. Food Creators and restaurants team up, and you’re munchin’ legit celeb creations. No biggie, just living the dream. 🍜🌟

These are just some of the spices in the drawer, but you get the idea.

Let’s get cookin’, fam! 🚀🍕 #FoodFixTech

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