The Future of Flavor

Journey Foods
Food Made Simple
Published in
2 min readApr 17, 2019

Very few things that are grape-flavored taste like grape. And if you’ve ever had a banana-flavored candy, you know that whatever makes it taste that way did not grow on a bush somewhere tropical, but in a lab somewhere else. While artificial flavors may not have negative health effects, they make for lower-quality, less authentic tasting products.

And that’s what Journey Foods does differently.

Baobob fruit

By harvesting fruits from around the globe, our products give you the opportunity to try new flavors like baobab, a superfood native to Madagascar and several other African nations, while having the option of perennial favorites, like strawberry and mango.

We enhance our snacks with other international ingredients, like marine greens, to bring snackers heightened flavor and nutrient profiles. We also plan to use greens, vegetables, and other important nutrient-packed foods more frequently in our upcoming products to complement the fruit flavors you already love — WITHOUT using anything artificial.

With our global perspective, a team full of food scientists and travelers, and ingredient tracking technology, Journey Foods is uniquely positioned to locate, harvest, and synthesize rare flavors. This is incredibly important, as 90% of fruits are set to become extinct in the next 10 years. The key ingredients to preserving these flavors and bringing you Journey Bites are our Journey AI and JourneyMORE technologies.

Journey AI is our artificial intelligence (AI), or machine learning, platform. It allows us to identify, develop, and predict the best product formulations so that you get the best Bites faster. Our JourneyMORE technology then optimizes these formulations for shelf-stability and affordability. Together, Journey AI and JourneyMORE help us get you the best tasting Bites — faster.

So, want to try some of nature’s best on the go, at your door, or in class? Get some for yourself on our website and Amazon now!

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Journey Foods
Food Made Simple

Journey Foods is an innovative food technology company developing data and tools to enable better products in the $3 Billion packaged foods industry.