What will the Food & Beverage Industry see in 2023?

Andrea Pillai
Foodtech Family
Published in
3 min readDec 13, 2022

Trends in Food and Beverages | Trends in Consumer Tastes and Practices | Trends of the Market | Investors interested in these Trends | Trendy Startups to watch out for

2022 showcased the limitless capabilities of the Industry with trends that will shape and influence many years to come and also positively impact the environment with conscious decisions taken by consumers, startups, and investors.
Emerging Tech and efforts towards sustainability bolstered the innovation towards creating personalised and sustainable products and practices that were heavily shaped by the consumer’s interests.

Top 2022 Trends that shaped the future of the FoodTech Industry

🤖 Advancements in Robotics

🍗 Alternative Proteins for humans AND pets

🔗 Connected Kitchens with WiFi and Bluetooth

🧫 Popularity of Precision Fermentation

🌿 Rise of Vertical Farming

🎛️ Efficiency of Restaurant Digitisation

🗑️ Waste Reduction at every stage

Trends in Food and Beverage to see in 2023

🔵Variety of Spice

Varieties of peppers and spices are garnering interest to create various products

🔵Expanding Protein Choices

Flexitarians have been increasingly incorporating a variety of animal, plant, and other alt-proteins to the plate

🔵New brew Yaupon

Yaupon is a US native caffeinated Holly bush that is mild, earthy, and has the benefits of reducing inflammation, improving brain health, and protecting against conditions like diabetes

🔵Produce made Pasta

Plant-based pasta alternatives made with ingredients like squash and green bananas are helping increase the fruit and veggie intake

🔵Great Date

Nature’s Candy which can be used as a sweetener with its health benefits has been gathering a lot of interest

🔵Helpful Kelp

Nutritious and versatile kelp can absorb carbon from the atmosphere and grows quickly, leading to the development of many innovative products

Trends in Consumer Tastes and Practices

🔵Clean Plate

Consumers want transparency in labels for plant-based products with concerns over ultra processing and long lists of ingredients

🔵Women’s Health

Opportunities for Food and Drinks for women are expanding with an increase in research that focuses on all stages of life

🔵Mental Health Food

Wellness Solutions for Mental Health issues are bringing forward functional ingredients considered adaptogenic or nootropic

🔵Highly Personalised

The majority of global consumers are interested in food and drinks that are customised to their individual personal needs

🔵Earth-friendly

Consumers have claimed to change their diet and lifestyle to help rebuild and restore the environment with growing conscious decisions

🔵Getting Experimental

Consumers are getting experimental with their food as they express the desire to try new flavours and get experimental with cooking

Trends of the Market

🔵Rising Costs

Inflation and shortage of raw materials are leading to high operational costs for manufacturers which in turn leads to high retail prices

🔵Disruptive Supply Chains

The lack of supply chain visibility and flexibility needs adaptability and foresight to react to changes effectively in the supply chain

🔵Big Data

The value of the vast information that will lead to opportunity and growth with reporting and analytics will be boosted by technology in the industry

🔵Sustainability

The industry is picking up the importance of sustainability and consciously working towards bringing forth impactful changes with its sustainability efforts. The same goes for consumers

Investors interested in these trends

List of top Food and Beverage Seed Stage Investors

Trendy Startups to watch out for

🔵Inseact — Replacing fish protein with insect protein

🔵Fyto — Leverages automation to unlock the potential of aquatic plants

🔵Standing Ovation — Makes animal and lactose-free substitutes for cheese using fermentation process

🔵Solar Foods — Has developed a unique bioprocess that can grow a single microorganism, one of the billions found in nature, into an endless supply of edible food with air, electricity and fermentation

🔵Demi — On a mission to build the tools for culinary entrepreneurs to easily connect their food people, get them talking and ultimately create thriving communities

⭐What are your thoughts on these trends?

⭐Have we missed out on any that you foresee?

⭐Check out Andrea Pillai on Medium and Linkedin to know more about what happens when Tech meets Food with Tech x NonTech

--

--

Andrea Pillai
Foodtech Family

Founder @ Aider Ventures | FoodTech | MedTech | FinTech | Tech x Non-Tech