Select Highlights from Cannes Lions 2017

Sustainability, Storytelling, Spectacles, Subservient Chicken, and Somethin’ Else

leesean
leesean
Jun 27, 2017 · 4 min read

Radically Reframing Sustainability at the Dutch Embassy of Creativity

Ger Baron, Chief Technology Officer of the City of Amsterdam talked about creativity for the climate and collaboration for the planet.


Storytelling and the Untapped Value of Podcast Advertising

Ira Glass gave a talk synthesizing his extensive storytelling experience from This American Life and Serial.

  • Interview kids because they are less guarded and have them send messages to their future selves
  • Failure is success. Most stories fail, so develop a lot of stories and choose the best.
  • Amuse yourself. Storytelling is fun. Use humor to bring he audience into serious topics.
  • Talk normal. Don’t sound like a “news robot.”
  • Learn from musicals like Hamilton.
  • Leverage the power of your audience not seeing the action. Radio and podcasts are intimate media. “Radio is like a camera always on close up.”

Snap Spectacles are cool, but will they go mainstream or go the way of Google Glass?


Find Common Cultural Ground to Collaborate Better. Integrate. Take risks. Play. Solve problems.


Asking Out Loud

Also check out The New School Open Campus’s “Asking Out Loud” podcast, which we recorded live at Cannes Lions in partnership with Somethin’ Else. Each episode explored a different theme from collaboration to failure to design thinking to ethical marketing.

Foossa Files

Let’s design a better future. Together.

leesean

Written by

leesean

Cofounder @FoossaNYC: I work for and with communities to tell stories, design services, and build new forms of shared value.

Foossa Files

Let’s design a better future. Together.

leesean

Written by

leesean

Cofounder @FoossaNYC: I work for and with communities to tell stories, design services, and build new forms of shared value.

Foossa Files

Let’s design a better future. Together.

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