Published in
1 min readMar 18, 2015
What is the ROI of Community?
A great answer by Sarah Judd Welch.
Stop asking what the ROI of community is, it’s been proven
I’m often asked, by founders, Fortune 100 CMOs, devs and BD bros, “What’s the ROI of community?” The business case for community has already been made — defensible business, increased engagement, increased retention, increased lifetime value, and so on. I’m tired of answering this question.
Ask me instead, “What’s the value of community to our customers? What’s the value of community to the world?” To then, I would ask back, “When have you ever sought more loneliness? When have you ever sought less power, mobility or opportunity?”
No one would answer “never” to these. Herein lies the true power of community.
