Stock footage trends to watch in 2023

Photo by @wbayreuther on Unsplash.

When people ask me what trends to get on with selling stock video, my usual answer is that if you’re shooting for a trend, you’ve already missed it. I’ll go into that more some other time, but for now, here are some things I think will continue trending relevant in 2023:

• Diversity. It feels a bit cliché, but there is always room for more footage of diversity of ethnicities in footage. This trend will continue this year as more businesses both jump into using video marketing, and continue to get on board with integrating diversity into how they position their brands in the marketplace.
• Climate. Did you know that stock footage is used ALL THE TIME in news, documentaries, and education? With climate change being a hot topic (pardon the pun), footage will continue to be wanted in this category. When creating footage in this vein, think outside the box — it doesn’t have to be clips of wind turbines and solar panels. It can be of sustainable practices like backyard/urban gardening, anything illustrating extreme effects of weather change (like flooding), or people recycling or picking up trash.
• Business. As tacky as business-related stock footage tends to be, I don’t think this is a trend that will go away any time soon. There’s so much content being produced that needs a variety of clips.
• Relationships. The world is still in recovery mode from the pandemic, and a byproduct of that is a big focus on connection and its relation to our emotional wellbeing.

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