What makes the Premier League marketable
The Premier League is incredible. Whether your team is playing or not, many glue their eyes on the TV to watch the most watched football league in the world. But why do so many people watch the Premier League? What makes it marketable?
Vibrant colours on broadcast
One of the reasons the Premier League is extremely popular is because of the vibrant colours it has when broadcasted. Whether it's an early lunch-time kickoff or the late kickoff, the broadcasting team always makes sure the game looks visually pleasing to the viewer. Furthermore, in a study called "impact on colour of marketing", up to 90% of snap judgments made about products can be based on color alone, depending on the product.
Another study supports this argument. “Exciting red and competent blue” confirms and further solidifies the claim that a consumer’s purchases are significantly affected by the colour of the brand and/or the colour of the product. Even though football pitches are always green, people would much rather watch a football match with a shade of brighter green than darker green.
Mic’d up sections
Unlike other leagues, the Premier League broadcasting team has the budget and ability to hook up condenser mics near the vocal sections of the ground. Even though a ground like King Power Stadium isn’t that loud compared to Signal Iduna Park, because there are mics near the singing sections, this also engages users in. Even though the Signal Iduna Park is louder in person, viewers watching from home won’t know that, so they’d much rather watch the Leicester City game.
While many watch football because of the players and the teams, atmosphere can play a critical role. With the mic’d up sections, people are much more willing to watch and engage with Premier League football than with the football from other leagues.
Exciting football
The motto of the Premier League is, “The greatest show on earth.” While it is a football match and both teams hoping to secure points, it’s also about a performance, a clashing of two sides. That is what the Premier League has become. There are constant excitement and anticipation of what’s going to happen next, as though fans are watching a movie. While the plot of a movie can simply be spoiled by searching up online, the same can’t be done for a football match.
The matches are only played once, with no one knowing the certain outcome until the final whistle blow. And that is what people want: a sense of unpredictability. For fans of the Manchester clubs, Liverpool, Chelsea, and more, it’s not just about watching their team play, but also watching other games. Why? Because there’s almost a sense of guarantee that the football is going to be exciting to watch, regardless of the quality on the pitch. People want to consume something that they know they’ll get a decent return on.
You don’t need to be a fan of a football team to get a good return from watching Premier League football, nor do you have to support a big team. Due to the wildly unpredictable shifts between who wins the league, every top 6 fan is almost guaranteed to experiences highs and lows. While with FC Barcelona vs SD Huesca you’re guaranteed a Barcelona win, the same can’t be said for a game like Wolves vs Manchester City.
Analysis and build-up
While for UFC you have pay-per-view packages which only limits users to watching the fight, the Premier League doesn’t have that. It offers the whole package. Alongside with watching the football comes the best commentary and insight from pundits in a studio. For example, if you lived in Singapore, you’d much rather hear Gary Lineker, Jürgen Klinsmann, and Rio Ferdinand talking about the World Cup final and analysing the game instead of three Singaporean pundits who have had little to no experience playing at that level. The Premier League can afford the best, and because of that, this is one of the reasons why they entice more users in.
These are the main reasons why the Premier League in general is marketable. Whether it’s the broadcast feed or the decibel levels, the Premier League delivers it all.
