Shop for a Cause: How Online Shopping Can Help Raise Millions for Non-Profits

The Gladly team is excited to announce our newest way to harness your online habits for good: Shop for a Cause. This browser extension will supercharge your online shopping, saving you money by finding coupon codes while also directing up to 5% of your purchases to charity.

Shop for a Cause has been in our drafts folder for years, but like many others, we were saddened by Amazon’s announcement earlier this year that they were shutting down Amazon Smile. Smile raised over $450M for non-profits by donating 1% of purchases made through their charity-specific link. While we think Amazon could have been more generous, it certainly had a significant impact and was an easy and free way for anyone to contribute to non-profits.

With Shop for a Cause, we are bringing the Smile model to over 10,000 partner stores. Americans spend just under $1 trillion in online shopping each year, if we could send just 1% ($10 billion) to charities it would make a significant difference in the lives of millions of people around the world. We know we will never get there if it is difficult, so we made Shop for a Cause do (almost) all of the work for you. Anytime you visit a partner store, Shop for a Cause will look for the best coupon codes as well as provide a charitable offer. After you click to activate the offer, up to 5% of your purchase will go toward the cause you are supporting.

We are big believers in the power of consistent, small acts of kindness growing to be a huge force for good. The Tab for a Cause community has already raised over $1.5M for non-profits just by opening tabs in the browser. With Shop for a Cause, whether you’re getting household essentials at Walmart, booking your next vacation through Priceline, treating yourself at Sephora, or shopping at any of our other 10,000+ partners, you’ll be saving money and giving back to a cause you care about.

We’re committed to making the world a better place, and we think Shop for a Cause is a great way to do it. By harnessing the power of online shopping, anyone can make a difference in the world, one purchase at a time. So try it out today and let’s make a positive impact together!