Matthew KershawSocial At Iris — A Hero’s JourneyHow we built a social function within a big creative agencyOct 18, 2019Oct 18, 2019
Jack GibbonEthics in Big Data; (Mis)use it or Lose it?This week in privacy and big data ethicsAug 6, 20191Aug 6, 20191
Matthew KershawWhy Facebook hate long content, but people love itFacebook’s latest briefing presents ‘long video’ should be as short as 15 seconds. This runs counter to the evidence, so why suggest it?Apr 17, 20192Apr 17, 20192
Matthew KershawContent Marketing in renaissance VeniceA look at one of the earliest examples of branded content, and how it uses the same strategies as modern work.Apr 4, 2019Apr 4, 2019
Digby LewisWould I Lie To You?In an age dominated by lies, damned lies and fake statistics, is there any room left for the truth? And if there is, could brands be best…Mar 9, 2019Mar 9, 2019
Matthew KershawThe Power Of Formats: What Brands Can Learn from the world of light entertainmentFamiliarity breeds ContentJul 27, 2018Jul 27, 2018
Kyle KoniewiczHBO Westworld’s poetic mastery of transmedia at SXSWHow a television network deftly used every modern media channel to swarm herds of SXSW tech-nerds miles away from the mega-conference…Apr 10, 2018Apr 10, 2018
Emily HowardThe Dark Web: Dare to go deeperThe dark web is a part of the internet shrouded in myth and trepidation. Accessed only by means of encrypted software, once on the dark web…Nov 24, 2017Nov 24, 2017
Sunil BajajGoing Viral — Is there a formula?I’ve been fascinated by the way some online content goes viral, while so much doesn’t. Is there a pattern to these, similar to viral…Nov 8, 2017Nov 8, 2017