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How Are People Making Money In VR… Or When Will They?

By Stephanie Llamas & Charlie Fink

This unique approach to full body immersion or locomotive VR, was created by NINED Digital Technology, a Chinese developer of VR Park systems. Its KAT Walk, an omni directional treadmill, features a virtual first person shooting experience called “V of War”.


There is a debate around VR’s status as transformative medium or gimmick. Stakeholders use revenue and audience figures to measure success, though this is clearly premature. There are only 43 million global unique VR users in 2017, so the audience for any specific experience is small. The market will reach…

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