Startups from Stubbs Alderton’s Preccelerator Class 7: for radio, 360 & music lovers
The Stubbs Alderton ‘Preccelerator’ takes would-be entrepreneurs who have a great idea and helps them turn it into fruition. They have a number of advisors that the class can pick from and gian a number of benefits, not least the free legal advice from parent company Stubbs Alderton.
We attended the pitches and were pleasantly surprised to see product demos that were just an idea six months ago. Here they are:
- For Radio: nēdl
Using keyword search on live broadcasts nēdl want to connect people and address a nearly $40bn global ad market. They’ve launched a free consumer product on a number of platforms, including Amazon Alexa, and plan to overlay the local ads with digital ads, driving additional revenue for the broadcasters.
It’s a great idea and the founder was involved in IHeartRadio at the early stages, having met him a few times I can see that has the chops to take it to market. My only query is whether ‘live’ really matters for this. Do individuals need to hear artists and discussions on a certain subject as they happen, or will music streaming and podcasts satiate their appetite through on demand platforms? Only testing will tell.
2. For those publishing VR content: EVRealities
The ambition is to build a secure marketplace for licensing and digital rights management of virtual/augmented reality stock and packaged video content using the blockchain. We see good use cases for this: 360 content can be expensive to produce so a platform enabling the cheap and easy exchange from vetted individuals makes a lot of sense. Perhaps it can become to 360 what Storyful and Newsflare are to video. If the founder can make this happen before the larger media exchange platforms can, they may get a foothold. Although perhaps Blend has got there first.
3. For music lovers: LineForLine
It’s shame that social video has just taken a nosedive following Facebook’s change in algorithm. Nevertheless, this could be pretty interesting for music lovers. LineForLine lets users and artists easily build lyric video clips using text overlays. In the world of silent video on social, we see how this can be an excellent way to promote songs for artists and fans alike. It’s in beta right now but we’re looking forward to the full release soon.
