Beyond the No Pricing Manifesto

How we worked beyond the freemium model to deliver value to large teams and operational intensive businesses

Sandro Munda
Sep 18, 2017 · 4 min read

1 year ago, we made a gamble. By introducing the “No Pricing Manifesto”, we set the course for our entire pricing strategy up to this date, and for years to come… The concept? a free-to-use admin-as-a-service with virtually no limitations in terms of usage. The reasoning behind? Alleviate the friction startups had to adopt our product.

To us, it simply didn’t make sense to focus on profitability when we were addressing a completely new, untouched market.

We thus decided to give out Forest for free. To empower new companies, side projects, MVPs, apps, and upcoming unicorns with a powerful admin interface to fuel their operations.

We realised we needed to focus on engaging with our customers to help us secure a leading expertise and build a product people love to use. That’s what we did… and it worked!

What we’ve learnt from the “No Pricing Manifesto”

We learned that as a business grows, operations become more complex. It’s a fact that any startups must confront.

We also understood that well-crafted processes would make the success of a project or break it.

Forest, as the backbone of business operations needed to become the one and only place where all the business units operate and collaborate.

Feedback-fuelled features roadmap

With Forest in the hands of many users, we received ton of valuable feedbacks. One thing became very clear:

Today’s businesses are increasingly and dizzyingly complex bringing a new frontier to productivity: collaboration.

If we wanted to become the hub of operations for all the business units and go after the big fish, we needed to introduce more collaboration and more flexibility within our tool.

After countless nights crafting the future of Forest, we therefore came up with a set of new features (Team-based permission, Activity log, Multiple dashboards, Analytics module, Custom domain & branding, Third-party integrations) to meet the big guys expectations: introducing Forest Pro.

For large teams and operational intensive businesses with advanced back-office feature requirements

For more information about the pro plan features, please refer to the article “Introducing Forest Premium Features.


We simply couldn’t get back to charging our users per seat as we did before the no pricing manifesto. We thought our economic buyers was the developers team while it was actually the business team all along. This pricing model was inhibiting our growth and creating friction for startups to implement Forest. Our penetration rate within the company was very low. It simply didn’t make sense.

The No Pricing Manifesto’s impact on Forest expansion within companies

Each employee has a different intensity of use of its admin interface. Whether it’s the CEO to simply follow its KPIs or the customer support to perform the daily operational tasks, your usage of Forest is likely to fluctuate and differ across different teams.

We believe our customer should only pay for what they use. That’s why we decided to base our pricing on the level activity on your admin.

For more information on the pro plan pricing, please refer to our pricing page.


Forest wants to become THE tool that enables businesses to consistently streamline your processes and operations to help you deliver your service more efficiently and we believe we’re on the right track to do so!

We’re incredibly excited about the road ahead and deeply grateful to the community that helped us build Forest!

Forest Admin

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