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How Moka launched its operations in Europe with Forest Admin

Louis Steenbrink
Oct 7 · 5 min read

During my 20-year career, I have built about 20-ish internal tools in B2B and B2C companies. It’s always the least-liked product on the development side, because it doesn’t directly generate revenue. However, the operational costs associated with poorly functioning and maintained internal tools can be very high!

Vincent Deschenes, VP of engineering

About Moka

Launched in 2017, Moka (ex Mylo) is on a mission to help millennials achieve their financial goals. The company offers an app that enables users to save and invest by rounding up purchases made. It is also developing other innovative products to help its users save more, spend less, and invest smarter.

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Vincent D. VP of Soft Dev & Liam C. Executive chairman
Meet Moka

Be fully operational quickly to launch a new market

Moka’s engineering team had already built the 2nd generation of their internal tool. It met roughly 80% of their needs. The remaining 20% still required manual actions by developers (e.g., Postman APIs calls, direct MongoDB data manipulation, etc.).

Operations in a B2C fintech are critical. A powerful internal tool is a competitive advantage when scaling your business…

Liam Cheung, Executive chairman

To launch in France, they had to either improve their exiting tool or build the 3rd generation tool from scratch. They faced several challenges:

  • Comply with European regulations (ACPR, AMF).
  • Define ownership for the development of their internal tools because the team was mainly dedicated to the customer-facing application.

A 100% flexible tool, fast to deploy

Maxime Lemaitre recommended Forest Admin after he had been hearing a lot of good things about it in the FinTech community (see our case study with Qonto and Spendesk)

The learning curve is very fast for someone like me coming from the Javascript and Node.js world. The fact that Forest Admin’s architecture allows us to channel all our data exchange through our VPN makes it a no-brainer.

Liam Cheung, Executive chairman

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Forest Admin implementation timeline
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Forest Admin built-in activity logs make it easy to monitor Moka operators’ actions

Technical debt has been removed thanks to a tool that now evolves as fast as the company

Within a few weeks, a fully-featured Admin Panel was ready for the launch in France. Forest Admin’s fast learning curve allowed them to implement all their processes on the same interface. The team was not only able to quickly build a tool for its operational teams in France but also moved its Canadian team to Forest Admin.

Forest Admin has helped us absorb our technical debt and significantly reduce our maintenance costs. Forest Admin has cut out worthless interactions between engineers and business teams to perform redundant tasks that do not provide long-term value. This kind of optimization can save a company thousands of dollars.

Vincent Deschenes, VP of engineering

Engineers don’t have to worry about maintaining UIs, managing permissions, or optimizing performance. If they use a new third-party service, they just need to put in place new buttons making custom API calls. If they open a new country or work with freelancers, they can manage the UI and permissions without code.

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Forest Admin’s code is hosted and versioned at the customer’s side for better collaboration between developers

Takeaways

Forest Admin has saved a considerable amount of time for Moka’s engineering team and has allowed them to focus their energy on their launch in Europe. It has also helped the Support and Ops teams gain autonomy and achieve best in class customer support and retention of their 500M+ customers.

Moka and Forest Admin in a nutshell:

8 teams onboarded

Forest Admin

Stories from lumberjacks on a mission to build the best…

Louis Steenbrink

Written by

🚀 Growth @ForestSaas 🌳 | Associate @eFounders, ex @CapgeminiConsul | Learn to code @Lewagonparis | love to kite and surf 🏄

Forest Admin

Stories from lumberjacks on a mission to build the best admin panel solution!

Louis Steenbrink

Written by

🚀 Growth @ForestSaas 🌳 | Associate @eFounders, ex @CapgeminiConsul | Learn to code @Lewagonparis | love to kite and surf 🏄

Forest Admin

Stories from lumberjacks on a mission to build the best admin panel solution!

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