Dear friend,
Berry Car was a great experience for Foresting, and we want to summarize everything and share some insights and statistics.
Here we go!
Foresting visited 2 universities located in South Korea.
The first university was the University of Seoul (UOS), a public university located in Seoul, Korea. The UOS ranked 14th in the Asian midsize universities. UOS is specialized in College of Urban Science and has top-tier programs of environmental engineering, science in taxation, transportation engineering, urban planning and design, landscape architecture, and urban administration. There are about 11.000 students at the University of Seoul.
The second university was the Ajou University, a leading engineering university in South Korea established in 1973 and located in Suwon. Originally an engineering school, Ajou has undergraduate and graduate programs in the sciences, engineering, health care, business, social sciences, law, and liberal arts. There are more than 13.000 students studying at Ajou University.
BERRY Car arrived at 10 am every day and was distributing coffee to students, who were posting pictures on Foresting platform with some related hashtags. But the main purpose was to support students on their stressful exams.
In addition, we were conducting surveys to gather information and to make an overall picture of unconscious needs, preferences, and interests of generation Z.
We would like to share information gathered from the conducted survey.
Question #1. What social media platform do you use the most?
Analysis: About 60% of students use Instagram the most. That means that the possibility of Foresting to become more popular is high as Foresting platform has all the Instagram features and visually very similar to it. Additional main features, such as PICK, Shooting, and ability of BERRY to be exchanged for the coupons, etc., will make the platform more popular after the Grand Launch.
Question #2. What is the main reason you use mentioned SNS?
Analysis: The main reason students are using SNS channels such as Instagram is sharing with others their hobbies and interests. According to other researches, generation Z is more interested in sharing with their friends only rather than chasing popularity as millennials usually do. Moreover, they are determined and more focused, which narrows up their interests and hobbies. From this perspective, Foresting is an ideal app for generation Z, as Foresting app is being developed in respect with narrowed and specific searching engine system.
Question #3. What social media content type do you prefer?
Analysis: Even though most of the researches on generation Z are stating that video content is much more popular, for users, who want to share their lives with friends only, generation takes a lot of time and efforts, such as storyline preparation and editing. Thus, the image type of content is still the best way of expressing themselves. In fact, image is the main content type used on Foresting.
Question #4. What social media activity do you perform the most?
Analysis: Liking and following family/friends accounts seem to be the main activities performed by students. In fact, our survey approves that generation Z doesn’t like sharing personal information with others and prefer staying in communities or joining them. Moreover, they are much more careful about spending in comparison with other generations. Foresting’s PICK function is the perfect way of expressing themselves and be paid for the content they generate.
Question #5. What posts are you usually interested in or share?
Analysis: According to the content students are interested in and would like sharing, students prefer daily life, food, travel-related content. In fact, most of the content on Foresting app is related to these 3 types of content, which means that the contents that students are interested in, is already on the app. Just imagine what will be after the Grand Launch :)
This was short and basic analysis based on Foresting survey.
If there is something we missed or didn’t take into consideration, please, let us know!
