Basketball Forever #1 for Facebook Engagement during 2019 NBA Playoffs

Basketball Forever drove more engagements on Facebook during the 2019 NBA Playoffs than its competitive set, including the NBA.

BF drove over 16.2m actions during the period 13th April -14th June 2019, beating the NBA at 14.3m, ESPN at 13.6m and Bleacher Report at 15.8m, according to analytics provided by third-party social analytics firm Sharablee.

Over 11.2m people engaged with a piece of Basketball Forever’s content on Facebook alone, including 723k comments and 2.7m shares. Across all platforms BF drove over 86m video views during the playoffs and finals period.

This builds on a stellar first half of 2019 for Basketball Forever, with the brand gaining an additional 412,000 new followers across Facebook and Instagram. In May, it also set a new all time audience record, reaching over 125M people across all platforms.

About Basketball Forever: Basketball Forever is the worlds-largest independent sports media channel. It’s social-first content reaches young audiences across mobile platforms, defining the moments that matter right in the palms of their hands, every day.

Press contact: comms@forevernetwork.com