Investable Startup

Vish Sahasranamam
Forge Innovation & Ventures
3 min readJul 31, 2015

What is INVESTABLE Startup?

Are you ready to pitch an INVESTABLE Startup to early-stage investors?What makes your Startup INVESTABLE for Investors?

For Early-Stage Investors:
What can be PROFITABLE & SCALABLE becomes INVESTABLE!
Investable Startup is any startup that shows immense potential to build a BIG profitable, scalable and high-growth business! Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

For Late-Stage Investors:
What is PROFITABLE & SCALABLE becomes INVESTABLE!!!
Investable Startup is any startup that shows compelling proof of this potential to build a BIG profitable, scalable and high-growth business!

So what does the startup have to pitch or showcase to early-stage investors to raise seed capital?

A business idea that has immense potential to become a BIG profitable, scalable and high-growth business!

Yes but more importantly the plan (a cash-efficient and lowest-cost plan) to build and operate a business at the smallest scale/size that proves the viability
of the business model that has the potential to become a BIG profitable, scalable and high-growth business!

We call this smallest size/scale business the Minimum Viable Business — a miniature yet proven version of the BIG profitable, scalable and high-growth business that the startup aims to build and scale.

So very simply put for every startup from the idea stage the aim is primarily to showcase an idea of the Target MVB and the plan to achieve the Target MVB! The FORGE MVB Canvas serves as a methodology, a framework as well as a visual tool to ideate, analyze and strategize the Target MVB of any startup!

Upon raising the seed capital from early-stage investors, the startup executes the plan to build the Target MVB and is then ready to showcase the MVB for late-stage investors. The MVB becomes the Investable Startup that late-stage investors invest in.

Are you ready to pitch your Target MVB to early-stage investors? Do you know how to transform your business idea or pitch into a MVB pitch and plan? Have you assessed your startup pitch against the Investable Startup (Target MVB) Checklist?

Attend the FORGE MVB BootCamp to ideate, visualize, analyze and strategize to transform your startup idea into an INVESTABLE Startup — Design, Build and Plan your startup’s Target MVB!

Originally published at www.forgeforward.in on July 31, 2015.

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