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🤩 How to Develop a Brand Strategy | Forge and Smith

🤩 How to Develop a Brand Strategy | Forge and Smith

Our team crafts websites. But before we can create a website for a client, we need to know your brand. The easiest way to help new hires…
Go to the profile of Pamela Berg
Pamela Berg
UX Design 101: What Makes a Great Website? | Forge and Smith

UX Design 101: What Makes a Great Website? | Forge and Smith

A while back I wrote an article about web design mistakes, including a bad website checklist. But why focus only on the negative? There’s…
Go to the profile of Pamela Berg
Pamela Berg
Search Intent 101 | The (Actually) Complete Guide | Forge and Smith

Search Intent 101 | The (Actually) Complete Guide | Forge and Smith

If you aren’t optimizing your posts and pages for search intent, there’s a good chance you’re wasting your time.
Go to the profile of Pamela Berg
Pamela Berg
🍕 Pizza Party! How to Write Tasty Website Content

🍕 Pizza Party! How to Write Tasty Website Content

If you’re struggling to write website content, you’re not alone. Small businesses around the world are on that same struggle bus.
Go to the profile of Pamela Berg
Pamela Berg
5 Awesome Website Tips to Grow Your Business

5 Awesome Website Tips to Grow Your Business

A business website is an awesome and powerful thing. But it takes time and effort to get results!
Go to the profile of Pamela Berg
Pamela Berg
Optimize Content Like a Pro Using Yoast SEO

Optimize Content Like a Pro Using Yoast SEO

SEO is hard. Let’s not pretend there’s a straightforward way to get your content to rank, or to even understand what Google wants. If you…
Go to the profile of Pamela Berg
Pamela Berg
How to Configure Yoast SEO on Small Business Websites

How to Configure Yoast SEO on Small Business Websites

In order for your website to make sales or capture leads, it first needs to earn traffic. But what if you barely have time to add new…
Go to the profile of Pamela Berg
Pamela Berg
How to Pick the Best Social Media Platform for Your Business

How to Pick the Best Social Media Platform for Your Business

Every business needs a social media presence. Social media supports your website, integrates with SEO and ads, expands your reach, and…
Go to the profile of Pamela Berg
Pamela Berg
4 Ways to Drive more B2B Website Conversions

4 Ways to Drive more B2B Website Conversions

Why do B2B companies have websites? We want to showcase our services and expertise so that people choose us over the competition! Whether…
Go to the profile of Pamela Berg
Pamela Berg
23 Ways to Tidy Up Your Company’s Digital Presence (from Home)

23 Ways to Tidy Up Your Company’s Digital Presence (from Home)

If you’re a small business owner or manager who’s suddenly working from home, you might be wondering what the heck to do with your time…
Go to the profile of Pamela Berg
Pamela Berg
7 Things to Look for in a Digital Marketing Company

7 Things to Look for in a Digital Marketing Company

There are lots of reasons to hire a digital marketing company, and most of them are tied to your website. Gathering leads, selling…
Go to the profile of Pamela Berg
Pamela Berg
How to Plan a Year of Great Content on a Small Budget

How to Plan a Year of Great Content on a Small Budget

Consistency is key when it comes to content marketing. Regularly creating fresh, engaging content helps build a loyal audience. It’s also…
Go to the profile of Pamela Berg
Pamela Berg
12 Reasons to Invest in Digital Marketing Strategy

12 Reasons to Invest in Digital Marketing Strategy

One of the biggest complaints we hear from our clients is that it’s hard to see (or prove) the value of digital marketing strategy. It…
Go to the profile of Pamela Berg
Pamela Berg
Advanced Google Analytics: 3 Tips to Find Sneaky Hidden Data!

Advanced Google Analytics: 3 Tips to Find Sneaky Hidden Data!

Part of my role at Forge and Smith is coaching our clients on digital strategy to support their new business websites. I love helping…
Go to the profile of Pamela Berg
Pamela Berg
How Much Does a Website Cost?

How Much Does a Website Cost?

By Shawn Johnston, Founder & Lead Strategist @ Forge and Smith
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Forge Content
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