Alexandra Cowen
Aug 30, 2018 · 1 min read

Is your Smarketing team strong?

Open communication, teamwork and alignment between teams leads to greater revenue growth.

According to the Corporate Executive Board, 87% of the time our Sales and Marketing team speak negatively about each other.

Companies with strong Sales and Marketing alignment achieve 20% greater annual revenue growth. Improve communication by creating a SMarketing alignment plan.

Have a monthly meeting where you openly discuss big ticket items. Ask about how the funnel is doing, how the company is performing on metrics, areas for improvement and where each department needs help from the other…
Particularly in the first meeting, identify any open issues that exist between Marketing and Sales and explain how you and the leaders plan to address them.

www.formarketer.com

formarketermagazine

Content Marketing Magazine

Alexandra Cowen

Written by

Coffee fuelled Marketing and content strategist #Speaker #Neuroscience | Help Biz’s dig into the details, pull data apart and figure out the right story to tell

formarketermagazine

Content Marketing Magazine

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