Now, it’s the time that business owners realized the importance of survey tools in order to reach and interact with their target audiences, by doing so, advancing their business. As you have realized their importance you are probably looking for the one that will provide the best outcome in 2020 for you to develop your business. Here are the key features to check before choosing your survey tool…
The best survey tool should go beyond just presenting sets of questions, analyzing the reports after the survey is finished. Some of the quality indicators for the survey tools can be listed like below:
— EASY TO USE
— GOOD-LOOKING INTERFACE
— REPORTING
— DATA ANALYSIS
— INTEGRATION WITH OTHER APPS
— SECURITY
While the list of must-have features for a survey tool to call it one of the best is like above, let’s take a closer look at the top 8 survey tools that are considered to have those features and expected to become the best survey tools in 2020.
1) forms.app
forms.app is a free form builder and survey tool with characteristics such as being easy to be used by all kinds of users. It promises its users creating efficient and powerful surveys. It gives you the chance to start with a blank survey or choose one of the many templates such as Customer Satisfaction, Employee Satisfaction, Brand Awareness, Website Feedback, Customer Development, Product Feedback, etc.
Beneficial Features
- Ability to reach big masses in a short time
- Costs lower compared to the other apps
- The respondents can answer the surveys anonymously without bothering to reveal any personal information
- Ability to change or cancel payment plan anytime
- Tracking surveys via Google Analytics and Facebook Pixel
- Collecting payment
- Make sales with product basket
- Start without register
Pricing
Pricing of forms.app varies between $9 / month to $99 / month. The site offers you 4 payment plans such as free, basic, pro and premium. Features of these packages differ according to the needs of the customer.
2) 123FormBuilder
123FormBuilder is one of the best survey tools. It helps to build forms, surveys, quizzes, and polls and doing this requires no coding skills. It presents plenty of useful features such as being able to be automated by being connected with the Web and it is being easy to be integrated with social media platforms.
Beneficial Features
- Easy to publish beautiful looking forms in your Wix built website as it is integrated with Wix
- Free membership option providing five free forms with ten fields and 100 submissions per form
- Personalized forms that fit the appearance and style of your website
- Creating forms in multiple languages
- Plenty of customization options
Pricing
As well as creating 10 forms and receiving 100 submissions per form is free, there are also some paid plans in order to benefit from its premium features. These payment plans are Gold, the fee of which is 24.99/month, and Platinum, the fee of which is 44.99/month.
3) SurveyMonkey
SurveyMonkey is considered to be the most popular survey tool in 2019 and expected to remain so in 2020. It is a cloud-based free survey tool that allows its users to create, send and analyze surveys. It offers its users various question types such as video, matrix, rating, A/B testing, star, and ranking questions. According to SurveyMonkey’s own data, the majority of the Fortune 500 companies use SurveyMonkey.
Beneficial Features
- Online surveys, paper surveys, survey templates, survey library, themes, single page survey.
- Enables you to generate reports, analyze and backup survey data.
- It helps you to collect data online as well as offline through mobile devices.
- Aids users to reduce data bias by using question, page, block and order randomization.
- It offers a wide range of paid plans compared to other survey tools.
Pricing
SurveyMonkey offers its users a wide range of paid plans which are divided for two main target audiences, Personal plans, and Business plans. These paid plans could be either monthly, the fees of which vary between $25 to $99 or annual, the fees of which vary between $32 to $75.
4) Typeform
Typeform is a SaaS (Software as a service) company that allows its users to create surveys of their own. Its interface is unique as it shows only one question at a time and it can be run smoothly on all devices. Its slogan which is ‘Turn data collection into an experience’ describes Typeform’s working principles. It enables its users to create all sorts of surveys such as questionnaires, quizzes and polls thus let users collect data and turn it into an experience in business life.
Beneficial Features
- Easy surveys for people to fill them with ease
- Easy to create surveys
- Possible to integrate with a lot of popular apps such as Google Sheets, HubSpot, and Slack, etc.
Pricing
In addition to the ability to use Typeform free, there are also some paid plans for businesses that are interested in utilizing the more sophisticated features of the application. These paid plans’ fees are around $35 to $70.
5) SurveyPlanet
SurveyPlanet represents itself as a simple & powerful online survey tool. It is used by corporations, universities, governments, and individuals from all around the World. Its best feature that makes it different from the other survey tools on the market is that it is possible to create unlimited surveys, unlimited survey questions, and responses for free. Some of the most known corporations that use SurveyPlanet are Amazon, NASA, Walt Disney, and American Red Cross.
Beneficial Features
- Creating unlimited surveys, survey questions, and responses for free.
- As a pro user, one can upload images to support the survey with visual materials.
- Enables its users to export results of a survey as Word, Excel, CSV, JSON or a PDF summary.
Pricing
As well as it is possible to use SurveyPlanet free, if you are in need of using some more eligible features, you can buy a pro license. It is $20 / month or $180 / year. Additional discounts are applied if multiple pro licenses bought.
6) Google Forms
Similar to many other survey tools, Google Forms offers its users creating survey forms and distributing them with ease. It lets you create your own or pick one of the existing templates which you think might meet your needs best.
Beneficial Features
- Enables users to receive answers very quickly
- Allows its users to create their own theme or pick an existing one
- Provides plenty of question options from multiple choice to dropdowns to a linear scale
- Real-time data analysis can be monitored through charts and also in Sheets.
- Similar to Google Docs, Sheets, and Slides; Google Forms can be created in collaboration with those you would like to work with.
Pricing
Using Google Forms for personal purposes is free. However, if you are an enterprise and willing to use Google Forms with your team to its best, there are some paid plans for you. They vary between $6 — $25 / monthly for each person.
7) Nicereply
Nicereply is a survey tool that is well-designed with the intention of measuring customer satisfaction, customer effort score and net promoter score. Nicereply’s system provides one-click surveys that can be customized. It also enables you to monitor real-time quality feedback. According to Nicereply, %95 of the customers who have a high-effort experience do not come back for another purchase. Thanks to Nicereply, businesses can figure out the customers’ problems.
Beneficial Features
- It is easy to create and customize surveys even without any coding knowledge.
- It can be integrated with many applications such as Zendesk and Salesforce.
- 3 proven methodologies of surveying based on scientific researches: Customer Satisfaction Score (measures how satisfied the customers are),
Customer Effort Score (measures how much effort it took during your customers’ experience), Net Promoter Score(measures how loyal your customers are to you).
Pricing
Nicereply offers its users a free trial and a wide range of paid plans. All the paid plans include every single feature of the application, only the number of the user accounts and monthly responses differ in various plans. Monthly paid plans vary between $49 to $299 while annual ones’ fees are between $39 to $239. It is also possible to save up to $750 per year if you choose an annual plan.
