Forward Fooding launches London’s first Food & FoodTech Innovation Hub: Launch Party recap (London — June, 28th 2018)

Alessio D'Antino
Jul 31, 2018 · 3 min read
Our panel discussion: How Foodtech can fuel the food revolution? More pitcures here
The official teaser video of our Food & FoodTech Innovation Hub’s launch party

After several months (if not years) of hard work, we are over the moon to announce that on June 28th 2018 we officially launched London’s first Food & FoodTech Innovation Hub UK. 🎉

In partnership with Huckletree, the Hub is located within Huckletree West, White City. The objective of the hub is to create the first FoodTech community in London by bringing foodpreneurs together with tech entrepreneurs and helping them grow their business through collaborative resources and network.

Having a ‘go-to’ destination for Food Innovators will allow us to support foodpreneurs through resources and network and foster innovation through meaningful interactions with established food organizations. We have already in agenda Startup ‘Tech Bootcamps’ to help entrepreneurs create truly digital brands and unlock growth through online sales, as well as Food-Related Workshops and FoodTech Meetups.

Besides a shared workspace dedicated to food companies, the hub will feature a media studio to develop multimedia content, as well as a retail-facing platform (Q2 2019) to sell new products from resident startups and showcase their latest innovations. We are looking for registered companies with fully-developed products as well as a team in place to join the hub.

To learn more about it visit

As we promised, the event kicked off with a big announcement. Marking the start of a new era and aligning the model we have been following for the past year, we are thrilled to introduce you to the rebranding of ‘Crowdfooding’, now Forward Fooding. In the video below our founder, Alessio D’Antino talks about the reasons behind our rebranding and presents our Food & FoodTech Innovation Hub. To learn more about Forward Fooding you can visit:

Our founder presents the Food & FoodTech Innovation Hub

The event continued with four great speakers. The first session featured Sue Nelson who presented her latest book “FoodTech UK”.

Sue Nelson talks about the FoodTech space and introduces her latest book FoodTech UK

Then Saskia Hoebee, Food and Agri Startup Innovation Analyst at Rabobank, presented FoodBytes! London, their pitching competition for Food and Foodtech startups that is coming to London on September 12–13th.

Saskia Hoebee from Rabobank talks about FoodBytes

We then finished up with an interesting panel discussion from the title: ‘How FoodTech can fuel the Food Revolution’. On the panel, along with Sue and Saskia we had the great company of Severine Balick, VC Impact Investor in Food and Agtech (Matador Ventures) and Chris Fung, Food/Foodtech investor & advisor.

To recap some key learnings of the panel: one of the biggest challenges the industry is facing today is bridging the ‘culture gap’ between corporates and smaller companies. As a result of this gap, they all seem to agree that in order to create a brighter future of food corporates may need to fully embrace more collaborative models.

Panel discussion: How FoodTech can fuel the Food Revolution?

In addition to these top-notch speakers, we brought some of the most innovative UK food and drinks entrepreneurs to showcase their products including edible cocktails from Smith & Sinclair, brewed with bread Toast Ale, chilli-based natural soft-drinks from Nix&Kix, great French wines from One to Wine, gluten free macaroons from Nourish, artisan breakfast and canapés delivery from Elysia, salmon skin crisps from Sea Chips, long drinks with a craft spirit from Long Flint, beetroot ketchup from The Foraging Fox, Japanese-flavoured Kinomi nuts, hummus from surplus vegetables from ChicP, healthy avocado pot from Onist, Chapman drink and sauce pots from Dvees and vegan & high protein crackers from iRaw.

Finally, thank you to all the ones who made this day possible, including our host HUCKLETREE and their whole team, our fabulous speakers and ‘partners in crime’ and of course, all the ones who came to the event despite the stunning London’s weather and the World Cup game…we really appreciated it! :)

The biggest thank you goes to the whole Forward Fooding’s team and all the people who have supported us in this crazy journey including (in random order) Max Leveau, Valeria Siguelboim @Riccardosalladini, giulia pieri, Melanie Dawn Weir @Suenelson David Booth Mike Lee to name a few.

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Forward Fooding

The world's first collaborative platform for the food and…

Forward Fooding

The world's first collaborative platform for the food and beverage industry

Alessio D'Antino

Written by

CEO @ForwardFooding, world's first collaborative platform for the F&B industry. Avid “connector” of food innovators while not training as a FoodTech Ninja🥋🍔⚔

Forward Fooding

The world's first collaborative platform for the food and beverage industry